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Email Marketing Specialist

Job title: Email Marketing Specialist
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Reference: 411869
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

What's the Role?

The Digital Producer is responsible for providing digital marketing production support to the marketing team. This role serves as a point of contact for email marketing campaigns and website updates. This role also involves guiding the strategy, design, and development of various digital marketing programs. The ideal candidate is proficient and passionate about digital marketing: enthusiastically identifies, recommends, and implements measurable improvements, and craft strategies for future campaigns based on in-depth analysis of results.

We’ll trust you to:

  •  Partner closely with marketing managers, event planners, social media managers, copywriters, art directors, designers, and developers to deliver outstanding digital experiences
  •  Execute digital marketing strategies on various digital platforms in over 12 major markets globally
  •  Build complex marketing automation campaigns that involve multiple third-party solutions and services
  •  Checking and testing your own work to ensure the highest level of quality and accurate deliverables
  •  Build, update, and maintain web pages – including form creation – and understand how data flows from one platform to another
  •  Monitor, analyze, and report on email and web campaigns – and provide insights and recommendations based on results
  •  Practice and implement digital best practices and, adhering to global brand guidelines
  •  Investigate, troubleshoot, and resolve technical issues quickly, or provide alternative solutions when necessary
  •  Represent the greater Studio team in conversations with our Marketing partners and other business personnel
  •  Work cross-functionally and build relationships within the Studio, the rest of Marketing, and the greater External Relations team
  •  Stay up to date with the latest digital technologies and trends, and always looking out for ways to optimize, improve, and enhance what we do – and innovate

You'll need to have:

  •  3 – 5 years working in email marketing
  •  Solid knowledge in planning and building an effective email campaign (audience targeting and segmenting, personalization, optimization, deployment etc) and how to best integrate it into a larger marketing program (dynamic content, cadence, A/B testing, user experience and journey, etc.)

Experience with Eloqua (preferred) or similar enterprise-level email service providers (Responsys, ExactTarget, etc.)

  •  Experience in coding HTML emails (by hand and not WYSIWYG) and familiarity with CSS/JavaScript 
  •  An understanding of email deliverability and email performance analysis
  •  Experience with and understanding of email tracking / email marketing analytics tools (for email) and Google Analytics/Google Tag Manager (for web)
  •  Experience using a content management system, such as WordPress
  •  Experience with Microsoft Office suite (Word, Excel, PowerPoint) and Google Workspace (Drive, Docs, Sheets, Slides)
  •  Clear, articulate, and professional communication skills regardless of channel (email, phone, face to face), location (New York, London, Hong Kong, Sydney, etc.), and department (engineering, communications, media, sales)
  •  Organization skills and able to thrive in a fast-paced, transparent environment
  •  The ability to project-manage your own campaigns, run your time well, prioritize your workload, and track your hours accurately
  •  A self-starter mentality with strong work ethic and an insatiable appetite to learn

We’d love to see:

  •  Prior experience in a digital marketing agency or an in-house email market team
  •  Prior experience operating in a fast-moving multinational company
  •  Prior experience in reading/writing internal, external, and inline CSS
  •  Prior experience with lead scoring or engagement models
  •  Some understanding of responsive design (with and without media queries)
  •  Some photo or graphic editing skills (Photoshop, Sketch, etc.)
  •  Knowledge of, or prior experience in one or more of the following disciplines: web development, UI, UX, design, art production, video, SEO/SEM
  •  Knowledge of financial markets and institutional financial services would be helpful

 

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Expired job

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