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Growth Marketing Manager

Job title: Growth Marketing Manager
Contract type: Full-time
Location: New York
Discipline: Beauty
Remote: No
Reference: 411575
Contact name: Brittany Morgan
Job Published: January 01, 1970

Job description

Client Overview:

Our client is a leading beauty brand seeking a Media Manager to join their team! 

 

Growth Marketing Manager Overview:

As the Growth Marketing Manager, you will utilize performance marketing strategies to ensure a consistent pipeline of quality leads for the sales team. You will play a vital role in customer acquisition to drive revenue and grow the business.

 

Growth Marketing Manager Responsibilities:

  • Develop and oversee performance marketing campaigns including paid search, paid social, and email
  • Oversee digital campaign & content strategy, finding ways to amplify existing brand content
  •  Lead in developing media briefs to support new and existing product campaigns as well as assisting in the day-to-day management of media agency activations and overall ad spend
  • Manage the relationship with media agency
  • Report on social listening insights and help establish digital competitive benchmarking.
  • Identify and test new potential channels to drive customer acquisition
  • Manage paid media budget and ensure appropriate allocation of spend across channels
  • Work cross-functionally with creative, brand, business, and analytics teams to drive results

 

 

Growth Marketing Manager Qualifications:

  • Bachelor’s Degree preferred
  • 5+ years of digital marketing and growth experience
  • Proficiency in digital, organic and paid social media management
  • Understanding of SQL, data analytics, performance marketing, and growth
  • Exceptional project management and analytical skill
  • Beauty experience is a plus! 
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