Manager, Paid Social

Job title: Manager, Paid Social
Contract type: Full-time
Location: New York City, NY
Discipline: Marketing
Remote: No
Reference: 402575
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

The Manager, Paid Social will assist with developing, optimizing, maintaining, and communicating a digital strategy for our clients and buying media across paid social media platforms.

Key Responsibilities:

Responsibilities will be across social media platforms such as YouTube, Facebook, Instagram, Pinterest, Twitter, LinkedIn, Snapchat, Tumblr (and other emerging platforms) including:

· Management & Client Engagement

· Managing Paid Social Specialists on the team and being responsible for overseeing their career development

· Cross-Brand oversight of all Paid Social campaigns, including coordination of planning, activation and reporting

· Supporting the team Director with ongoing client and team management • Professional communication with clients, vendors, and partners

Campaign Planning

· Understanding client goals and how to maximize those measures of success through tactical strategies and technologies

· Creation and delivery of effective media plan details for integrated paid social and native advertising campaign efforts - in context to wider media efforts


· Developing, optimizing, and maintaining paid social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.

· Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners

· Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing

· Strong familiarity with 3rd-party tracking vendors and integrating with social platforms

· Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

· Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis

· Develop, document, and implement Paid Social media best practices within client accounts

· Keeping abreast of industry news and developing POVs to communicate relevant updates to client

Desired Skills & Experience

· Bachelor's Degree or Equivalent Experience

· Minimum 4-6 years of marketing experience

· 2+ years of Paid Social experience

· Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search)

· Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like SocialCode / Brand Networks Sprinklr / Marin / Kenshoo), Facebook Power Editor, Twitter Ads, etc.

· Demonstrable experience working on enterprise level paid social media accounts with large ($1m+) budgets

· Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies

· Understanding of broader media planning and buying - to ensure integration / coordination with wider media objectives occur

· Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical

· Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team

· Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.)

· Excellent writing and communication skills

· Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills 


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