Job description
The Paid Search Specialist must have a minimum of 2 years of paid search experience and an excellent understanding of the full process from strategy and plan development, to execution and measurement. Core responsibility is planning and executing paid search campaigns across both Google and Bing. S/he is a self-starter, adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results and drive optimization.
Responsibilities:
• Planning and buying of paid search/CPC media plans, including campaign architecture, data strategy, reporting requirements, and post campaign analysis
• Researching and monitoring of changes and updates to paid search technology
• Daily oversight of campaign performance, pacing, and issue resolution to ensure performance, delivery and optimizations are on track
• Collaborating with Analytics team to ensure proper tagging, reporting, insights and optimization strategies are in place
• Managing program budgets, invoicing and billing reconciliation
Qualifications:
• Approximately 2 years paid search management experience across multiple accounts either at an agency, brand, or vendor
• Curiosity about the ever-changing search marketing landscape, and desire to share latest industry trends and developments with broader team
• Exceptional communication and negotiation skills (written & verbal)
• Ability to anticipate client needs/perspective/process and respond accordingly
• Strong analytical skills and a natural affinity for numbers; ability to analyze data, draw insights and develop actionable recommendations
• Detail-oriented and well organized
• Effective time management skills – ability to prioritize and meet deadlines
• Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment
• Expert proficiency with Microsoft Excel and PowerPoint
• GoogleAds and BingAds certifications
• Familiarity with Google Analytics
