Our client is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands. We run these virtual- and private-label marketplaces in one of the nation’s largest media networks. Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results. Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience. We believe in: The direct measurability of digital media. Performance marketing. (We pioneered it.) The advantages of technology. We bring all this together to deliver truly great results for consumers and brands in the world’s biggest channel.
Covid-19 Hiring Update: As a company, we’ve transitioned to a work-from-home model and will continue to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.
Job Category: Our Insurance client has a brand new full-time, direct-hire Senior Digital Media Buyer - Fully Remote! You can be a part of our industry-leading team, who are working to simplify and transform how people navigate the insurance buying process.
-Plan and execute comprehensive digital marketing campaigns across multiple platforms, including, but not limited to Facebook, Google, Taboola, and Yahoo Gemini
-Measure and Optimize performance of digital marketing campaigns using front-end statistics to back campaigns into specific CPL and ROI targets
-Build and analyze campaign reports; identify trends and insights; and present and execute on recommendations
-Provide recommendations of new traffic sources and traffic types, including strategies for scaling new channels profitably.
-Stay up to date on industry trends regarding new platforms, tools, and competitor data
-Optimization of the conversion funnel using A/B testing focused on improving conversion rates and improving on-site experience
-4 years’ experience in running digital performance marketing campaigns with specific ROI goals in display, native, and social
-Experience with managing campaigns across multiple platforms including search, display, native, and social
-Working knowledge of Google Analytics, Google tag manager, and A/B testing platforms such as VWO or Google Optimize
-Exceptional organizational and task management skills