Currently many businesses are actively hiring Digital Marketing and Creative talent to their teams. The issue that hiring managers are facing is that it is a candidate driven market and top talent is hard to find. Working with a specialised marketing recruiter can help you attract top talent but it also essential to know how to retain your existing talented team and retain your new hires. Our latest Job Retention Report shares insight on key factors that will help you to retain talent, and what are the main reasons for employees to look for new opportunities.
60% OF CREATIVE & DIGITAL MARKETING PROFESSIONALS ARE CONSIDERING MOVING JOBS
Over half of Creative and Digital marketing professionals are considering a move as they are not satisfied with their current employment. If you are worried about losing your top talent, consider this a warning that they may be looking for new opportunities elsewhere, so now is the time to identify the top talent in your business and look at improving their overall package. Why? When we asked our survey respondents who were considering leaving their current role the standout reason was their current salary. With so many companies currently looking to hire and offering competitive salaries it is time to look at the remuneration packages of your current team to avoid losing your talent.
THE ABILITY TO OFFER REMOTE / HYBRID WORKING IS TALENT RETENTION GLUE
Another dominant theme in our Job Retention report that has been pushed to the forefront of attracting and retaining talent in the last year is the ability to offer flexible and remote working. As it stands, nine in ten Creative, Advertising, Marketing and Digital Marketing employees are currently working in a hybrid model or are fully remote and for ninety percent that is their preferred way of working. Eighty percent of respondents said that if their company introduced a mandatory full time office working policy that they would start to look for another role where remote / hybrid working was in place.
UNCERTAIN TIMES HAVE GIVEN EMPLOYEES THE DESIRE FOR MORE CONTROL.
Since the pandemic, 90% of respondents from Creative, Advertising, Marketing, and Digital Marketing sectors said they now place a higher importance on their work life balance and look for positions that fit their lifestyle instead of the other way round. With 85% looking for more control over both the location and working hours of their job. Nine in ten of respondents are more interested in an employer that looks them holistically when it comes to their employment proposition, yet only half say their current employer actually does this.
In just a short amount of time the power has swung from employer to employee in the current job market, and talent in the Creative and Digital Marketing space are starting to realise. Almost three quarters admitted that they feel like they are now in the driving seat. Companies that are aware of this shift and our willing to make their talent a priority will be able to navigate this candidate driven market and have greater success in attracting and retaining talent.