Job description
Title: Account Based ManagerOur client is a B2B SaaS company looking to hire a freelance Account Based Marketer. In this role you will be responsible for the day-to-day management, execution, and activation of Account-Based Marketing (ABM) activities, as well as the utilization of our ABM platform, 6sense. This role is crucial for driving demand generation and optimizing lead generation campaigns both internally and externally. The ideal candidate will either be certified by 6sense or have extensive experience working with the platform within a SaaS/B2B organization. Reporting directly to the Director of Marketing, this individual will work cross-functionally to support ABM strategies and initiatives. Experience in Demand Generation is a plus.
Location: Remote or Hybrid in NY (your choice – must reside in the US)
Duration: 3-12 months (contract will be renewed quarterly)
Start ASAP
Hours: 30-35 hours per week (business hours - they are off on Fridays)
Rate: $40-50/hr
Immediate Projects and Assignments:
1. Serve as a go-to resource for ABM and intent within the organization:
- Support Account Executives (AEs) with account plans, maps, and penetration strategies.
- Collaborate closely with Business Development Representatives (BDRs) and BDR managers in inbound/outbound prospecting efforts.
- Develop processes to prioritize high-intent accounts.
- Provide expertise on account strategy development.
- Create strategies, campaigns, and oversee the management of 1:1 few-to-few campaigns as well as 1:many campaigns.
2. Project manage all ABM campaigns and activities:
- Oversee end-to-end management of ABM campaigns ensuring timely delivery from cross-functional teams.
- Maintain project timelines.
- Regularly present updates on campaign progress.
- Create sales plays based on campaign objectives.
3. Evaluate current 6sense instance:
- Assess configuration settings, integrations, and best practices within 6sense.
- Identify areas for improvement or optimization in segments, keywords,
intent topics,
website tracking,
audiences,
etc.
4. Lead Sales Training and Enablement:
Enable BDRs,AEs,and all users with hands-on training resources
5. Operations Analytics & Reporting
Work closely with SFDC Admin and Marketing Operations/Marketing automation admins to ensure proper synchronization and integration of the instance
Work with CRM and MOPs admins to sync campaign data and lead data to 6sense for better intent prioritization
Configure flows and integrations from/to 6sense with CRM and MOPs.
Expired job
