Job descriptionOur fashion client is looking for a Social Media & Strategy Manager who comes from a similar type of D2C fashion and apparel brand. Located onsite in Glendale. Starts ASAP..
Title: Social Media & Strategy Manager
This role will primarily focus on spearheading the company’s social media ecosystem in creating and maintaining unique social strategies. Daily duties include staying up-to-date on social media trends, monitoring all social media channels to determine engagement, and developing social media campaign ideas for new product launches and events.
The primary duty of our Social Media & Strategy Manager is brand development through social media. The purpose of the role is to identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and followership, boost conversions, as well as managing the company’s online community by reading customers’ comments, answering questions, and actively engaging the audience.
To be successful in this role, you must be able to keep pace in a highly fluid, ever-changing, collaborative workplace. You must also have excellent communication skills in order to engage the attention of our experienced leadership team and influence and respond to complexities with a high level of technical acumen.
This position is responsible for producing, posting, and managing digital multimedia content including but not limited to photographs, vlogs, videos, and tutorials which will be deployed via digital platforms. The ideal candidate has a keen eye for channel strategy, creative, and 5+ years of experience working with a D2C company.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
o Must be a seasoned storyteller and creative innovator with a pioneering understanding of social trends, and content — who can also demonstrate real community engagement
o Lead social media communication strategy by developing, executing, and maintaining a results-driven campaigns on all platforms
o Create and manage our social media calendar
o Work with cross-functional departments to drive omni-channel social strategy that engages our customers at every touch point
o Analyze how effective our content and programming is, while making recommendations for improvement based on insights and trends
o Manage performance tracking and reporting, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
o Understanding how to leverage social media as a tool to inspire conversion, drive sales, and ignite quality community growth
o Lead and develop a team of content creators and community members
o Bachelor’s degree in Marketing, Journalism, Communications or related field
o Minimum of five years of social media and/or related digital marketing experience
o Strong verbal, written, and interpersonal skills
o A natural storyteller who understands the brand DNA, voice, and aesthetics
o Strong understanding of and interest in the fashion/apparel space
o Experience in visual storytelling on social media
o Ability to work in a fast-paced, deadline-driven environment, while maintaining a positive attitude
o A collaborative team player with an open mind to finding new ways to drive results
o A natural “people person,” skilled at building and nurturing relationships, and balancing many priorities
o A genuine passion for the brand, its mission, community, and products
o Strong awareness of US social media best practices and platform knowledge, understanding measurement metrics of success
o Familiarity with online analytical tools and social scheduling applications
o English, additional language(s) an advantage