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Associate Media Manager

Job title: Associate Media Manager
Contract type: Full-time
Location: Philadelphia
Industry: Marketing
Remote: Yes
Reference: 426037
Contact name: Jocelyn Yant
Job Published: January 01, 1970

Job description

Location: Remote
Status: Freelance 
40 hours per week 
Starts ASAP


Our East-Coast based Advertising Agency client is seeking a freelance Associate Media Director. The Associate Media Director (AMD) manages client’s day-to-day tactical needs.  Develops strong relationships with clients and key stakeholders at partner agencies. Plans, directs & coordinates media programs for clients.  Responsible for quality control of media planning and implementation.

  • Solid understanding of qualitative and quantitative business information used by clients in their day-to-day activities
  • Extensive knowledge of role, strengths and weaknesses of a variety of media channels
  • Deep, expert understanding of media buying and planning. Basic knowledge of all other media sub-categories
  • Continuously learning technology
  • Extensive knowledge of cross channel media tools and response forecasting
  • Sees bigger picture of media (how job relates to total organization), understands broad- based, total function marketing concepts and the media marketplace
  • Understanding of advanced computer, technical, and analytical concepts
  • Ability to exercise more advanced media skills (e.g., posting, project ratings, etc.)
  • Advanced applications of math to media concepts
  • In-depth understanding of software related to media disciplines
  • Expertise in Microsoft Power Point; Excel and Word as well as media software appropriate for position
  • Exposure to both online and offline media
  • Strategy: Understands clients’ business and goals & how they translate into media strategy.  Ability to understand and articulate client strategy
  • Vendors: Organizes and attends vendor meetings. Well versed in vendor landscape, ensures core technologies are being evaluated and drives agency POVs.  Responsible for core negotiations with vendors.
  • Represents agency at online advertising/media conferences and trade shows

Requirements

  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
  • Proven ability to lead people (mentoring and developing) and projects
  • Experience with SEO and paid search
  • Knowledge of ad serving technologies (Atlas and others)
  • Knowledge of media tools (@Plan, AdRelevance, Web R/F)
  • 6+ years advertising experience, preferably within media; online media experience preferred
  • Pharmaceutical industry a plus
  • BA/BS
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