Brand Manager

Job title: Brand Manager
Contract type: Full-time
Location: Secaucus
Industry: Marketing
Remote: No
Reference: 413847
Contact name: Brittany Morgan
Job Published: January 01, 1970

Job description

Client Overview:

Our client is leading jewelry manufacturer in North America. They design, manufacture, and distribute to a wide range of retailers such as independent jewelry stores, national chains, big box retailers, Amazon and their  own DTC/Ecomm site


Brand Manager Overview:

The Brand Manager will be responsible for leading key projects and initiatives which effectively drive consumer conversation and conversion. This position requires a dynamic and experienced Brand Manager who has demonstrated the ability to effectively build multi-channel marketing programs and balance strategic thinking with a focus on execution. This person will work in strong collaboration with Sales, Merchandising, and Ecomm teams. 


Brand Manager Responsibilities:

  • Conceptualize and implement key brand projects to create and communicate the visual brand identity and key storytelling opportunities
  • Develop the brand marketing strategy and multi-channel go-to-market launch plans and tools needed for each channel.
  • Ensure the brand message is strong and consistent across all channels and marketing efforts
  • Work cross-functionally with product merchandising & sales to develop brand & product marketing strategies and components for multi-faceted 360 marketing plans and present recommendations to leadership
  • Remain current of emerging industry trends, conduct research, and analyze trends to recommend innovative experiences
  • Develop, manage, and oversee the marketing budgets by brand
  • Own and manage the brand marketing calendars to ensure the right brand stories are being told at the right time, in the right sales channel with the right communication vehicle
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Identify opportunities based on findings from consumer insights, social listening, CRM data, and insights from other industries
  • Ensure cultural sensitivity and inclusiveness of brand programs
  • Work closely with the Digital Content Manager and Trade Communication Manager to make sure all branded assets and tools created are reaching the appropriate audiences.
  • Develop unique packaging and innovative POS materials to deliver the brand message in the in-store environment
  • Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity with emphasis on utilizing data to drive action


Brand Manager Qualifications:

  • 3-5 years of relevant work experience in Brand Marketing
  • BA in Marketing, Communications, Advertising, or similar relevant field a plus
  • Experience managing and mentoring direct reports
  • Excellent written, verbal communication, and presentation skills
  • Strong strategic, creative, and conceptual thinking capabilities
  • Must be organized, detail oriented, resourceful, and able to juggle multiple projects at once
  • Ability to work both independently and with cross-functional teams in a fast moving/changing environment
Expired job