Job description
Timing: April/MayDuration: Ongoing full-time
Hours per week: 40+
Location: Boulder (hybrid onsite 2 days/week, Tues/Thurs)
Salary: $100-110K DOE + up to 20% bonus potential
One of our consumer goods clients is looking for a Brand Manager to join their team for an exciting all-new role.
The Brand Manager will lead the development and execution of innovative go-to-market strategies for the brands consumer goods, playing a pivotal role in defining the interaction with the rest of the team (product, marketing, design, merchandising, etc.) and ensuring flawless execution of product launch strategies, building project management processes, etc.
This Brand Manager must be a strong, assertive driver capable of operating with agility under conditions of ambiguity, pushing back when necessary to steer the organization/brand towards success.
Ideal Brand Manager candidates will have:
- BA degree in Marketing, Business Administration, or related field.
- At least 3-5 years of experience in go-to-market, product marketing, or related roles, preferably in the consumer electronics/fashion/beauty industries.
- Proven track record of successfully launching products and achieving market growth.
- Strong analytical skills with the ability to translate insights into actionable strategies.
- Excellent leadership and project management skills, with experience leading cross-functional teams.
- Outstanding communication and interpersonal skills, capable of working with diverse team members and stakeholders.
Job Responsibilities:
- Build project management processes from the ground up, establishing company launch calendars and a time dependency model for key activities; tracking progress against milestones.
- Coordinate product launch activities, ensuring all elements are aligned for a successful market entry. This includes sales training, marketing collateral, promotional campaigns, and customer feedback loops.
- Conduct market research to understand target customer segments, competitive landscape, and market trends. Utilize insights to inform product positioning and messaging for launch.
- Collaborate with Product, Supply Chain, Marketing, Sales, Legal/Finance, and Customer Service teams to ensure seamless execution of GTM strategies. Lead cross-functional teams through product launch processes focusing on commercialization.
- Craft compelling product messaging and positioning statements that resonate with target audiences. Ensure consistency across all marketing and sales materials.
- Monitor and report on the performance of product launches, utilizing metrics and feedback to adjust strategies as necessary. Achieve key performance indicators related to market penetration, customer acquisition, and revenue growth.
*Hybrid onsite required (2 days/week)
**Full benefits including medical/dental/vision, 401K, PTO, etc.
