Job description
A beauty brand is looking for a Brand Marketing Manager to join their team.Responsibilities:
- Manage the conception, development, and implementation of marketing plan and launch strategies for each campaign to increase brand awareness and drive sales
- Identify white space opportunities based on current market trends and what processes can be implemented to expand the company’s growth
- Oversee influencer relationships and schedule paid promotional posts for each new launch
- Oversee the management of our PR list to maximize brand exposure
- Work directly with the Director of Product Development & Operations on maintaining the launch calendar to ensure is each launch is timely and impactful
- Conduct post campaign analysis to track and analyze overall launch performances, ensuring key insights and learnings are identified for campaign and marketing strategy
- Manage external ad spending and communicate with contacts at Pinterest, Google, and Meta to grow the business via paid media
- Work directly with Associate Creative Director and Assistant Manager of Marketing & Operations on campaign photoshoot concept, planning, and execution
- Manage marketing budgets relating to campaign photoshoots, product photography, postcards, paid influencer posts, and paid marketing on Pinterest/Meta
- Act as the main point of contact with wholesale retailers managing the following:
- Presenting new launches for products that have obtained EU/UK compliancy
- Completing product spreadsheets with all technical information regarding each product (pack sizes, weights, item codes, UPCs)
- Coordinating with the warehouse team on pack out and pickup of purchase orders placed by retailers for new launches
- Lead the creation of an affiliate program to improve user generated content
- 4-5 years of experience within brand marketing in beauty required
- Bachelor’s degree in marketing or related field
- Strong leadership and management skills
- Must be an excellent communicator, highly organized, and a team player
- Passion for cosmetics and/or skincare
Comp:$80k-$85k
Expired job