Job description
Community & Social Media Manager, CPG
PT Contract Role: 10-20 hours/week
Our client is pre-launch. They are in product development through 2022 before launching 2023. Candidates with product-launch and start-up experience are strongly preferred.
Stealth Start-Up is a high-growth company located in sunny San Diego, CA and Atlanta, GA. At the heart of our ethos is the future-forward vision of synthetic biology one day creating over 60% of the material inputs for society sustainably and locally, advancing the health of humans and all earth’s ecosystems, from land to sea. Our CPG Innovation team is seeking an Innovation Strategist and Business Designer who is entrepreneurial-minded and passionate about bringing next-generation sustainable CPG consumer brands to life. At this Stealth Start-Up, we promise that your day-to-day innovation will drive us closer to realizing our vision and that failure is OK when shooting for the stars; if you’re not failing, you’re not pushing hard enough. If you are passionate and like fast-paced innovation and close-knit teams, then we are for you
- Create social media and communications strategies that align with company objectives
- Develop and amplify a community of influencers, cultivating an engaged and supportive community that drives insight, value and advocacy for our brands
- Be the voice of the company, creating engaging text, image and video content that honors our values and drives conversion and engagement
- Build relationships with users, potential users, industry professionals and journalists
- Schedule and interview users, taking structured notes and synthesizing key insights
- Organize and participate in events to build community and boost brand engagement
- Maintain cutting edge knowledge on best practices for ecommerce and product development across all social media platforms
- Plan, execute, and measure experiments, conversion tests, and growth strategies
- Analyze and report results on a frequent basis for successes, failures, and new opportunities
- Support development and circulation of monthly key insights and social listening reports
Preferred Experience and Capabilities
- Bachelor's degree required
- Minimum 2 years of experience managing influencer campaigns and cultivating brand community; preferred if for high-growth DtoC CPG brands and/or beauty
- An impressive track record of initiatives with successful KPIs
- Experience with both strategy design and execution of campaigns
- Experience cross-channel with Instagram, TikTok, Snapchat and YouTube campaigns and influencer activation
- Experience driving engagement and consumer discovery-led initiatives e.g., UGC, consumer panel / product testing, etc.
- Ideal if experience managing press and editorial out-reach and relationship-building
- Excellent writing and communication skills
- Ability to build relationships, embrace change and think outside the box
- Ability to work independently and energized by working in a fast-paced environment
- Proficiency in MS Excel, PowerPoint, and Word applications; Canva or similar; Hootsuite or similar