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Contract Retention Manager

Job title: Contract Retention Manager
Contract type: Freelance
Location: Carlsbad
Discipline: Marketing
Remote: No
Reference: 443906
Contact name: Anique Stemmer
Job Published: January 01, 1970

Job description

Our client, a very well known and growing activewear brand , is looking for a contract Retention Manager to join the team for a few months.

Contract / Leave of Absence coverage
Mid June- October 31, 2023
Hybrid – onsite a couple every other week in Carlsbad ideally but open to remote
Ideally prior experience with Shopify and Klayvio and experience in Apparel, CPG or DTC.


Email
-              Build and maintain email and SMS calendar in partnership with Director of Retention and Retention team to achieve e-commerce goals
-              Create briefs, copy, manage creative review and build emails/SMS in messaging tool to achieve Retention channel goals
-              Build, test, and/or measure success of all campaigns and site experiences (i.e. landing pages, pop-ups, etc.)
-              As needed for the Email/SMS channels - update creative, QA, provide reporting support, and adjust plans to achieve goals

Direct Mail
-              Direct Mail includes Postcards, Catalogs, and any additional mail inserts, etc.
-              Project manage key portions of the Direct Mail campaigns in partnership with Creative and Brand Marketing including but not limited to: creative briefs, list feedback and management,
-              Work with external consultants to ensure we are hitting deliverables and managing relationship with external partners for list management, creative, reporting, etc.
-              Review, QA, and provide strategic insight into Direct Mail performance
-              Own additional project management aspects as needed to ensure successful delivery of direct mail pieces

Retention Misc. 
-              Manage any retention benefits such as Birthday Rewards, Referral Program, Lapsed Customer discounts, etc. to ensure accuracy in creative, experience, and performance
-              Support Retention Specialist as needed in all aspects of Retention and Owned channels
-              Support Director of Retention as needed in all aspects of Retention and Owned channels
-              Partner with Acquisition team as needed to support in cohesive customer journey and E-Commerce strategy


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