Job description
Overview:
Our team is looking for someone with a B2B healthcare background and website experience. They will be working on both short and long-form copy for the company's website.
Responsibilities:
· Write creative, effective copy for a variety of projects and business partners
· Deliver complete, error-free copy formatted in standardized copy template
· Effectively present and clearly communicate creative concepts internally
· Follow relevant brand guidelines for copy style, tone of voice, and target audience
· Research and prepare written copy content for a variety of marketing applications and programs such as social media, blog articles, print ads, media advertising, marketing collateral, and other assigned projects
· Generate compelling SEO copy
· Participate and contribute in creative brainstorms and collaborative work with the Creative Team
· Remain current on emerging trends, implement design best practices, and provide strategic recommendations to enhance campaign metrics and performance
· Collaborate with cross-functional team members to develop creative concepts and continually develop innovative campaigns
· Ensure the brand voice comes through clearly and consistently across every part of the customer journey
· Work closely with copyeditors to maintain all copy standards throughout projects
· Understand business partner objectives and apply them to copy
Qualifications:
· Bachelor’s degree in English
· 3-5 years’ Copywriting experience
· Knowledgeable of basic copyediting and grammar rules
· Excellent grammar, communication, and detail-oriented skills
· Proficient with Microsoft Office Suite
· Excel at breaking down complex content into concise, easily digestible, and thoughtful copy
· Keen eye for detail, with scrupulous proofreading and copyediting skills
