24 Seven is partnering with their sportswar company client to find them a Digital Copywriter to join their team in this contract role. Benefits are offered. The candidate will need to be based in teh Great Boston Area to partake in the hybrid worrk model in palce.
- Sets the creative vision and manages execution of all content for the digital shopping experience on web.
- Provide creative direction for digital commerce seasonal merchandising storytelling globally for the client's website, including concepting, art direction and styling of seasonal look books and collections.
- Develop and evolve the global digital commerce style guide for web, defining the standards for all commerce-focused product communication on the client's website, including art direction and styling across all forms of item photography, standards for product copy, including information hierarchy and voice/tone.
- Partner with teams outside digital commerce ensure seasonal brand marketing campaigns are brought to life consistently and compellingly in the digital marketplace.
- Direct the creative teams at interactive agencies in the art direction and execution of key seasonal merchandising stories.
- Set, establish, and manage creative budgets for web.