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Digital Marketing Manager

Job title: Digital Marketing Manager
Contract type: Full-time
Location: El Segundo
Discipline: Marketing
Remote: No
Reference: 432580
Contact name: Melissa Haley
Job Published: January 01, 1970

Job description

Our Digital Marketing Manager is responsible for managing all digital channels including SEM, SEO, EMAIL, AFFILIATE, NATIVE, and DSP.  The role is best suited for a data driven leader who is comfortable owning multiple performance-oriented marketing efforts. You'll be expected to function at a highly efficient level through a strong collaboration with our Brand Marketing and other Demand Generation teams. Our omni-channel model requires that you work closely with other channel leads to ensure an integrated response to marketing objectives. You should also provide forward-thinking ideas to maintain strong growth in new and existing business areas.

 

  • Own the planning and execution of digital marketing initiatives, including SEM, SEO, DSP, Email Acquisition, Email Retention, Native ads, and Affiliate Marketing.
  • Oversee marketing strategies and budgets to achieve desired KPIs
  • Partner with internal teams (Brands, Marketing Analysis) to advance measurement and understanding of ROI and incrementality.
  • Analyze and communicate marketing performance to senior management and stakeholders.
  • Study and understand our brand, marketing objectives and digital goals with a 360 degree omni channel lens, ensuring your recommendations are insightful and consistent.
  • Ensure best practice, consistency, and innovation in all digital acquisition activities
  • Continually strive for operational/logistic strategy and efficiency
  • Identify and recommend tools to refine/streamline workflows and extend capabilities
  • Assist in overseeing agency/vendor relationships

Qualifications

  • Bachelor's degree in Marketing or related field
  • 4+ years of related digital Marketing experience, with an in-depth understanding of direct response marketing
  • Experience in developing, planning, launching, and analyzing digital campaigns across multiple channels
  • Proven success hitting monthly goals for spend and return; optimizing/improving upon paid media campaigns and managing media spend budgets.
  • Experience building and deploying email campaigns using marketing automation tools – creating segmentation based on customer behavior. (Experience with Bloomreach is a plus!)
  • Ability to analyze complex issues and to develop relevant and realistic plans, programs, and recommendations.
  • Experience managing direct response/branded campaigns
  • Experience setting up and analyzing A/B tests and landing pages
  • Experience with Excel and capable of manipulating data to perform both high level and more granular analysis.
  • Highly interpersonal and collaborative team player
  • Well-honed communication/presentation skills
  • Strong business acumen. Relates to the overall business result and translates into digital channel activity
  • Ability to prioritize workload and deliver results against multiple deadlines in a fast-paced setting
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