Our Digital Marketing Manager is responsible for managing all digital channels including SEM, SEO, EMAIL, AFFILIATE, NATIVE, and DSP. The role is best suited for a data driven leader who is comfortable owning multiple performance-oriented marketing efforts. You'll be expected to function at a highly efficient level through a strong collaboration with our Brand Marketing and other Demand Generation teams. Our omni-channel model requires that you work closely with other channel leads to ensure an integrated response to marketing objectives. You should also provide forward-thinking ideas to maintain strong growth in new and existing business areas.
Own the planning and execution of digital marketing initiatives, including SEM, SEO, DSP, Email Acquisition, Email Retention, Native ads, and Affiliate Marketing.
Oversee marketing strategies and budgets to achieve desired KPIs
Partner with internal teams (Brands, Marketing Analysis) to advance measurement and understanding of ROI and incrementality.
Analyze and communicate marketing performance to senior management and stakeholders.
Study and understand our brand, marketing objectives and digital goals with a 360 degree omni channel lens, ensuring your recommendations are insightful and consistent.
Ensure best practice, consistency, and innovation in all digital acquisition activities
Continually strive for operational/logistic strategy and efficiency
Identify and recommend tools to refine/streamline workflows and extend capabilities
Assist in overseeing agency/vendor relationships
Bachelor's degree in Marketing or related field
4+ years of related digital Marketing experience, with an in-depth understanding of direct response marketing
Experience in developing, planning, launching, and analyzing digital campaigns across multiple channels
Proven success hitting monthly goals for spend and return; optimizing/improving upon paid media campaigns and managing media spend budgets.
Experience building and deploying email campaigns using marketing automation tools – creating segmentation based on customer behavior. (Experience with Bloomreach is a plus!)
Ability to analyze complex issues and to develop relevant and realistic plans, programs, and recommendations.
Experience managing direct response/branded campaigns
Experience setting up and analyzing A/B tests and landing pages
Experience with Excel and capable of manipulating data to perform both high level and more granular analysis.
Highly interpersonal and collaborative team player
Well-honed communication/presentation skills
Strong business acumen. Relates to the overall business result and translates into digital channel activity
Ability to prioritize workload and deliver results against multiple deadlines in a fast-paced setting