Job description
We are seeking an experienced eCommerce and Paid Media Manager for advertising initiatives and oversee our e-commerce strategy. As a pivotal role within our marketing team, you'll be responsible for driving brand awareness, engagement, and conversion. This is a temporary position. Comments/Special Instructions Hybrid Schedule in Culver City- Proven experience (3+ years) in paid digital advertising, preferably within the beauty or luxury industries.
- Proficiency with ad platforms like Google Ads, Facebook Ads Manager, and other social media advertising tools. 4
- Strong analytical skills and experience with tools such as Google Analytics, Facebook Insights,
- Familiarity with e-commerce platforms and best practices.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to ideate compelling campaigns.
- A proactive approach to problem-solving and the ability to work under tight deadlines.
- Strong attention to detail and a results-driven mindset. Responsibilities:
- Be an e-commerce expert and champion for internal partners; oversee path-to-purchase, product listing, conversion rate optimization, and search rank improvement.
- Retailer Partnerships: Partner with Sales Key Account Managers to accelerate Alterna’s e-retail growth with key retailers such as, but not limited to, ULTA, Amazon, Nordstrom, Cosmoprof, Salon Centric, etc. 3. eTailer
- Oversee product copy, product imagery, new item setup, reviews campaigns, and promotional support for ecommerce.
- Digital Marketing Strategy (in collaboration with the Brand's Paid Media Agency): Design, implement, and manage digital advertising campaigns across various platforms including Google Ads, Meta, TikTok, and other relevant channels.
- Allocate, monitor, and optimize advertising budgets to ensure maximum ROI and alignment with campaign and retailer focuses.
- Performance Analysis (in collaboration with the Brand's Paid Media Agency): Analyze campaign results and adjust strategies for continual improvement.
Expired job