Job description
Salary: up to $65K + benefitsFull-time Salaried Role
Location: Pittsburgh, PA
Onsite, hybrid: 2-3 days per week onsite
In office Tue, Wed and Thur. Work from home Mon + Fri
We are working with a full-service digital marketing agency dedicated to cultivating client success through data-driven strategies and compelling creative to expand our clients’ digital reach. They have clients in a variety of industries. They are hiring for a Digital Advertising Specialist.
Who you are:
You are an analytical person who enjoys the daily challenges of optimizing paid search and other digital campaigns to meet or exceed KPIs. You understand the various elements of campaigns, leverage best practices, and test new offerings and strategies. You love working with other teams and clients and owning the success of your assigned accounts. You take pride in your work and enjoy sharing your knowledge and experience with others.
What you'll be doing:
As a Digital Advertising Specialist, you will manage client campaigns across a variety of platforms, including but not limited to Google Ads, Meta Ads, Pinterest Ads, LinkedIn Ads, and TikTok Ads. Day-to-day, you’ll be responsible for executing a variety of marketing activities for the clients in your portfolio, including keyword research, audience creation, implementing campaigns, monitoring results, and reporting.
Responsibilities:
- Publish/monitor/optimize marketing campaigns for various clients on an ongoing basis
- Oversee $250,000+ per month of client’s media budgets
- Optimize client accounts regularly to drive improved performance in KPIs through keyword research, bid strategy updates, and more
- Analyze detailed advertising performance reports & analytics
- Identify opportunities for client success through Google Ads, Meta, LinkedIn, etc
- Work with our account team to develop media plans to achieve specific client goals
- Collaborate with internal team members
- Research and develop strategies based on market trends, new Google Ads products and ad types, etc.
- Quality control - Review all ads and budgets for errors
- Strategy & Innovation - Bring new ideas to agency management. Implementing and testing new products and strategies.
Experience and Skills:
- Prior experience in search engine marketing and the Google Ads platform (2+ years)
- Prior experience in Meta Advertising (2+ years)
- Prior experience in Linkedin, TikTok and Pinterest preferred
- Prior experience identifying tracking for conversions and goals
- Running A/B, multivariate tests
- Google Ads certified
- Multi-location accounts preferred but not required
- Outstanding ability to think creatively, and strategically, and identify and resolve problems
- Excellent verbal and written communication skills
- Ability to work within a team and independently
- Prior experience with a project management system(s)
- Strong organizational, time management, and analytical skills
- Attention to detail is a core component of this role
Expired job