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Digital Strategist

Job title: Digital Strategist
Contract type: Full-time
Location: Alpharetta
Discipline: Marketing
Remote: No
Reference: 458213
Contact name: Casey Broday

Job description

Salary: $58K
Hybrid, onsite at least 1x/week; may ramp up during political season
Political and NILs experience needed



As a Digital Strategist, you will play a pivotal role in designing and executing comprehensive digital campaigns for political and sports clients. The ideal candidate will have a strong background in digital marketing, with a focus on leveraging name, image, and likeness (NIL) to enhance campaign effectiveness. We are seeking a creative and strategic thinker who can navigate the ever-evolving digital landscape to deliver compelling messages and drive engagement.

Responsibilities:
Develop and implement digital marketing strategies that align with clients' goals.
Utilize knowledge of name, image, and likeness (NIL) to enhance candidate branding and online presence.
Create and optimize engaging content for various digital platforms, ensuring alignment with campaign messaging.
Leverage NIL opportunities to enhance the visibility and relatability of clients.
Monitor and analyze key performance indicators (KPIs) to measure the success of digital campaigns.
Provide regular reports to clients with insights and recommendations for improvement.
Work collaboratively with cross-functional teams, including graphic designers, content creators, and campaign managers.
Coordinate with clients to understand their goals and incorporate feedback into digital strategies.
Qualifications:
Knowledge and experience in leveraging name, image, and likeness (NIL) 
Familiarity with social media platforms, advertising tools, and analytics.
Strong analytical and strategic thinking skills.
Excellent communication and interpersonal skills.
Ability to thrive in a fast-paced, deadline-driven environment. Apply for this job