Job description
OUR CLIENT IS A GROWING HIGH END WOMEN'S APPAREL BRAND IN LOS ANGELES, CA AND THEY ARE LOOKING FOR A STRONG DIRECTOR OF COMMUNICATIONS!
THE DIRECTOR OF COMMUNICATIONS WILL BE RESPONSIBLE FOR DRIVING THE NARRATIVE TO REINFORCE THE BRAND AWARENESS AND CORE VALUES WITH A CONSISTENT TONE OF VOICE BOTH INTERNALLY AND EXTERNALLY. THIS PERSON WILL MANAGE AND REVIEW ALL COMMUNICATION AND PUBLIC RELATIONS EFFORTS FOR THE BRAND AND WILL PLAY AN IMPORTANT LEADERSHIP ROLE ALIGNING CROSS-FUNCTIONAL TEAMS AROUND A UNIFIED COMMUNICATIONS STRATEGY.
RESPONSIBILITIES:
- DEVELOP A CONSISTENT BRAND VOICE ACROSS ALL CHANNELS OF MARKETING AND COMMUNICATION TO CLEARLY DRIVE BRAND/PRODUCT AWARENESS, MISSIONS AND CORE VALUES.
- PARTNER WITH CEO AND PRESIDENT TO IDEATE INITIAL CONCEPTS AND COMMUNICATION/PR STRATEGY FOR PRODUCT CAMPAIGNS, EVENTS, COLLABORATIONS, COMPANY INITIATIVES AND PARTNERSHIPS
- IMPLEMENT COMMUNICATIONS STRATEGIES THAT IMPROVE BRAND AWARENESS, DRIVE MEDIA COVERAGE AND AMPLIFY THE NARRATIVE AROUND BRAND MISSION AND VALUES WHILE MITIGATING ANY POTENTIAL RISK.
- PROACTIVELY MANAGE MESSAGING RELATED TO POSITIVE BRAND EFFORTS AND PARTNER WITH CROSS-FUNCTIONAL TEAMS TO MAINTAIN CONSISTENCY ACROSS ALL CHANNELS.
- ENSURE QUALITY CONTROL OF ALL INFORMATION RELEASED, INCLUDING BUT NOT LIMITED TO, MANAGING TONE AND MESSAGING ON SENSITIVE ISSUES ON ALL SOCIAL MEDIA CHANNELS.
- OVERSEE CREATION AND IMPLEMENTATION OF PROACTIVE AND REACTIVE SOCIAL MEDIA COMMUNICATIONS STRATEGY, PARTNERING WITH MARKETING AND CONTENT TEAMS TO CREATE SOCIAL MEDIA MESSAGING THAT DRIVES BOTH THE COMPANY'S MISSION AND FINANCIAL GOALS.
- GUIDE TEAM SOCIAL MEDIA RESPONSE TO MANAGE SOCIAL MEDIA REPUTATION WITH TIMELY, APPROPRIATE AND STRATEGIC REPLIES.
- PARTNER WITH INTERNAL TEAMS SUCH AS CONTENT, RETAIL, CUSTOMER CARE AND E-COMMERCE TO PRODUCE CREATIVE STRATEGIES AND COMMUNICATE COMPANY INITIATIVES.
- WORK CLOSELY WITH CUSTOMER CARE AND RETAIL TEAMS TO UNDERSTAND ANY ISSUES OR CONCERNS AND DEVISE STRATEGIES TO MESSAGE CUSTOMERS AND COMMUNITY PROACTIVELY AND POSITIVELY.
- WORK WITH CONTENT AND EVENTS TEAMS TO CONCEPTUALIZE EVENTS THAT FURTHER THE BRANDS CONNECTION WITH COMMUNITY.
- MAINTAIN EMPLOYEE ENGAGEMENT BY WORKING ACROSS DEPARTMENTS TO INFLUENCE, MANAGE, AND DRIVE COMMUNICATIONS NARRATIVES THROUGHOUT THE ORGANIZATION.
- MANAGE MEDIA RELATIONS, PRESS MATERIALS, AND PRESS EVENTS
- CREATE AND MAINTAIN INDUSTRY RELATIONSHIPS TO CREATE OPPORTUNITIES FOR BRAND EXPOSURE AND PARTNERSHIP OPPORTUNITIES.
- MONITOR COMPANY DIGITAL FOOTPRINT AND TROUBLESHOOT WITH CORRESPONDING INTERNAL TEAM TO ADDRESS AD RECTIFY ANY DISPUTES (I.E. GLASSDOOR, GOOGLE REVIEWS, ETC.).
- UNDERSTAND THE BRAND’S VALUES AND AESTHETIC AND SERVE AS SPOKESPERSON FOR THE COMPANY.
- ACT AS A POINT OF CONTACT FOR CHARITABLE PARTNERSHIPS, COLLABORATING WITH VALUES MANAGER AND MARKETING.
- AUTHOR INTERNAL MONTHLY ALL TEAM NEWSLETTER, COLLABORATE WITH HR AND VALUES MANAGER ON INTERNAL COMMUNICATIONS ON AN AS NEEDED BASIS.
- APPROVE OR CREATE COPY FOR BRAND DECKS, ANNUAL REPORT AND CONSUMER FACING REPORTING.
EXPERIENCE:
- DIRECTOR-LEVEL CORPORATE COMMUNICATIONS, PR OR MARKETING/SOCIAL MEDIA COMMUNICATIONS EXPERIENCE
- MANAGEMENT OF EXTERNAL AGENCIES
- MANAGEMENT OF MEDIA BUDGET
- CRISIS PR EXPERIENCE A PLUS
- TEAM PLAYER
- EXCELLENT CROSS-DEPARTMENTAL COMMUNICATION AND PROJECT MANAGEMENT SKILLS
- ABILITY TO LEAD AND WORK EFFECTIVELY WITH TEAMMATES WITH A RANGE OF DIFFERENT STRENGTHS, BACKGROUNDS AND EXPERIENCE.
Expired job
