Job description
Our client is seeking a expert in CRO. The director of CRO is responsible for overseeing the eCommerce Conversion Rate Optimization business. Including successful delivery of engagements and an a expert in site analytics.
Responsibilities:
- Drive the development of DTC and CRO strategies and execution plans that achieve the clients site performance goals, develop new capabilities and result in eCommerce innovations in the market
- Setup and manage short-term and ongoing client engagements to successfully deliver scoped deliverables, acting as the Engagement Lead and key point of contact for the client
- Drive holistic solutions that include DTC and/or CRO strategies and capabilities
- Drive the development of Conversion Rate Optimization (CRO) across DTC & B2B, strategy and execution capabilities, including proprietary tools, methodologies, and processes
Qualifications:
- 5-7+ years experience in leading, planning, delivery, and optimization of Direct To Consumer website and Conversion Rate Optimization initiatives
- Comfortable with data and analytics and with generating and using data-driven insights to inform eCommerce and marketing plans and to define data capture and business performance measurement approaches; must have competency in manipulating and analyzing business data in platforms like Excel and Google Analytics or similar Analytics tools
- Certification and/or experience with eCommerce platforms, marketplaces, and analytics solutions highly desirable and will be expected on training agenda (eg. Adobe Suites, Google Suites, Big Commerce, Shopify, Salesforce, VWO, Unbounce, etc.)
Expired job