Job description
Our client is a well-known skincare brand that is looking for a new Director of Field Sale to oversee their entire Sephora Field Sales division across the US.
Director of Field Sales:
The Director of Field Sales will be revenue focused, target-driven, entrepreneurial, & commercially savvy. They will be nimble & thrive in fast-paced environments to help the company scale & grow rapidly.
The Role:
- Own & track Sephora B&M sell through goal with weekly reporting
- Manage sales team T&E budget and spend
- Build relationships with Sephora Regional & District managers
- Guide & Strategize with AE’s to achieve their quarterly sales goals
- Working closely with operations to ensure stores have enough inventory to make their goals
Manage team of Account Executives
- Manage growing team of Account Executives
- Consistent check-ins with each AE to review strategy and sales
- Monitor & analyze retail sales by territory, by door, weekly, monthly and quarterly; and coach team based on analysis in order to optimize net sales performance
- Frequent territory visits with AE’s including store & event visits with each AE
- In-Store promo event strategy for F&F and VIB
- Ensure training Strategies are executed as directed by training team
- Managing Eventing materials for in-store events
Strategy & Reporting
- Consistently update B&M sales reporting
- Manage sales team T&E budget and spend
- Analyze productivity and ROI on events, SS and Education spend
- Evaluates sales and adjusts by door strategies
- Analyze region’s business and build strategic action plan to impact sales / retail sales delivery
Relationships & Brand Equity at Retail
- Build best in class partnership with retail partner to deliver on sales goals & maximize brand’s share of voice, visibility, & exposure.
- Ensure retail displays are properly set up & organized with all product offerings.
- Ensure all stores are stocked with product and testers.
- Be a brand advocate both internally and externally who can “sell” in big brand ideas and opportunities
Role Requirements
- A minimum of regional management experience
- Sephora experience & relationships - 5 years minimum
- Experience working with a fast growing Sephora focused brand
- Experience in managing departmental budgets
- Experience building out & managing a team of direct reports
- Entrepreneurial spirit with drive to achieve revenue goals
- Must demonstrate strong strategic, creative, interpersonal, organizational, and communication skills
- Strategic thinking & strong problem solving and analytical skills
- Able to effectively present to and advocate for ideas with senior management
- Able to build collaborative relationships and work cross functionally.
- Travel required
