Job description
Client Overview:Our client is a dynamic and innovative leader within the consumer goods industry, known for revolutionizing appliances within the home, personal care, and accessory space. With a commitment to excellence and dedication to creating smarter, more efficient tools for daily use, our client aims to push boundaries and enhance the lives of direct consumers in market today.
Director of Marketing, Beauty Overview:
As the Marketing Director for the Beauty division, you will play a pivotal role as a brand steward, guiding the development and execution of the product roadmap and go-to-market strategies. Your responsibility extends to ensuring a consistent voice and message across diverse channels such as Packaging, Advertising, Infomercial, PR, Social/Content Marketing, Web Properties, collateral, and trade. Your direct accountability lies in achieving a high rate of sale for all products, emphasizing both sell-in and sell-through for both new products and the existing portfolio. The ideal candidate will possess a general manager mindset and the ability to collaborate and operate across functional boundaries.
Director of Marketing Responsibilities:
- Collaborate cross-functionally to define portfolio strategy, ensuring alignment with retailer reset windows and achievement of market share and margin targets.
- Gain comprehensive understanding of price, positioning, competitive landscape, and market needs.
- Translate data into actionable insights, recommending a compelling product assortment and roadmap to drive sales.
- Work closely with Product Development, Marketing Communications, Creative Services, and Marketing Services teams to execute brand-building communication strategies and go-to-market plans.
- Partner with Consumer Insights to identify and validate strategic questions, providing recommendations to cross-functional teams.
- Demonstrate thought leadership on emerging trends and consumer insights to enhance communications.
- Effectively communicate product value proposition to the sales team, collaborating with Category Management for a compelling sell story.
- Conduct post-evaluation and analysis of activities, offering insights for future brand activity improvements.
- Support the development and implementation of best practices and processes across all consumer touchpoints.
Director of Marketing Requirements:
- Willingness to relocate for the position; the role involves a hybrid work arrangement, requiring onsite presence three days a week in Needham, MA.
- Minimum of 10 years of marketing experience, preferably in CPG, with direct responsibility for brand strategy, messaging, positioning, and COMMS strategy execution.
- Bachelor’s degree in Marketing or related field required; MBA preferred.
- Proven expertise in leveraging consumer insights for effective marketing programs and campaigns.
- Experience in new product development and global marketing is highly desirable.
- Strong communication skills with the ability to make impactful presentations to all management levels.
- Broad spectrum of marketing skills, including strategy definition, plan development, and successful product launches.
- Holistic and strategic thinking with the ability to connect the dots across the business.
- Project management proficiency, handling multiple projects concurrently in a complex cross-functional matrix.
- Strong skills in influencing, conflict resolution, and creative problem-solving.
- Ability to synthesize complex product features into compelling consumer benefits.
- Comfortable working at a fast, iterative pace with a "progress vs. perfection" mindset.
- Action-oriented with a proactive approach; comfortable rolling up sleeves to get things done.
- Managerial experience, including team management and development.
- Proficient in mining and analyzing data to draw meaningful conclusions.
