Job description
Our client, a Top Entertainment Studio, is looking for a Director of Social Campaign Strategy to join their team. This will be a 7 month contract and hybrid to the Burbank Area.This role works in close collaboration across the marketing and publicity organization, to ensure a cohesive consumer story is told across our social channels and fan engagement efforts. Driving innovation and experimentation in our support strategies and bespoke social creatives to break through the noise of the social media landscape while balancing the needs of multiple stakeholders will be key to success in this role.
A candidate can expect to balance their time between upstream planning, cross-functional big idea
thinking, executive facing presentations and ensuring that day-to-day campaign work meets brand
standards and processes. This leader must also be a decision maker, social advocate, and collaborative
creative and strategic partner.
Responsibilities:
- Oversee development of organic social campaigns (strategies, tactics and stunts) for film and unscripted originals, guiding and directing on creative and programming approach (including: content mix, cadence, windowing, boosting allocations, priority platforms, etc.)
- Balance many simultaneous campaigns, stepping in to push approvals, development, execution, and reactivity to sustain each campaign
- Serve as a key stakeholder to gain alignment, set expectations, and identify opportunities across the marketing leadership team, running interference with partners as needed to improve workflows or open lines of communication
- Partnership with cross-functional teams across the marketing org to advise on non-owned social efforts and initiatives (talent, paid, partnerships and creator/influencers)
- Manage campaign assignments, bandwidth monitoring, and performance tracking of social leads inclusive of ongoing feedback and coaching
- Monitor and refresh related workflows and RACIs in partnership with Dir. Social Campaign Strategy
- Communicate and monitor campaign and asset performance using qualitative and quantitative data signals across internal and external partners
- Ensure we are delivering campaigns on time and on budget, but never at the expense of insights, trends, and culturally relevant strategic opportunities – knowing how/when to make the right calls
- Partner with the Brand Social Channel and Creative teams to identify and brief in opportunities for support or extension to our Brand efforts
- Oversee and approve agency SOWs; tracking and reconciling campaign budgets across operational teams and finance
- Regularly assess staffing and resourcing to identify freelance support needs, particularly on a seasonal and/or project basis
- Develop strong relationships with social team peers and internal counterparts across Title Marketing, Events and Activations, Publicity, Talent Engagement, Integrated Marketing and Operations
- Manage and collaborate with external agencies, aiding in onboarding and establishing best practices
- In partnership with Director, Social Campaign Strategy, hold agency and internal teams
- accountable for staying on task – leading regular programming rundowns for progress tracking and maintenance, as well as communicating when new titles or campaigns are added to the slate to address coverage adjustments and necessary workbacks
- 7+ years of experience working in social for a major brand or agency.
- A successful track record for translating strategy and marketing briefs to inspiring, innovative social campaigns that drove user consideration and engagement and contributed to brand love
- A proven history of developing cross-platform 360 organic social campaigns, complementary of larger marketing and publicity strategies, inspiring competitors and helping brands differentiate in a crowded marketplace – experience with paid and influencer a plus!
- Direct experience building relationships and collaborating with cross-functional partners (marketing, creative, publicity, ops), multi-disciplinary social contributors (producers, editors, copywriters, community managers) and external agency partners, a collaborative can-do spirit, and a positive/growth mindset
- Results-oriented problem solver with strong analytical instincts
- Must be able to prioritize and handle several projects at the same time in a fast -paced environment while adapting to shifting/fast-breaking deadlines
- Clear and concise communicator with strong written and verbal communication skills, both up and down the chain of command
- Passionate about the intersection of content and community, with an understanding of how different fandoms consume and engage with the shows and movies they love
Send your resumes today!
