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Director of Social Media

Job title: Director of Social Media
Contract type: Full-time
Location: New York
Discipline: Beauty
Remote: No
Salary: $110,000/year - $130,000/year
Reference: 460296
Contact name: Brittany Morgan

Job description

Client Overview:
Our client is a well-known skincare brand looking for a Social Media Director to join their team.

Social Media Manager Responsibilities:
  • Develop strategy for social media channels including but not limited to Twitter, Facebook, Instagram, TikTok, and Pinterest
  • Create, source, and plan timely content that engages current followers while reaching new target customers, including managing partnerships and giveaways
  • Build out and maintain a comprehensive content calendar that aligns with brand voice and company initiatives
  • Support new campaign launches to drive brand awareness
  • Define and manage content creation plans to support the brand's channels
  • Work hand in hand with creative to develop compelling and engaging brand assets to drive new launches, support core hero products and bring brand storytelling to life·
  • Stay abreast of the latest trends and tools to continue to evolve social strategy
  • Produce monthly and quarterly analytics reporting processes, including influencer and social media results and provide insights, recommendations, and track against KPIs
  • Lead and develop the social media team

Social Media Qualifications:
  • Bachelor’s Degree preferred
  • 7+ years of direct, hands-on social media experience, TikTok experience is a must!
  • Demonstrated experience in amplifying brand voice, mission, and vision through social media
  • Social media obsessed! You possess an understanding of digital and social platforms, emerging social technologies/platforms, and internet trends and culture
  • Extreme attention to detail with the ability to work in a fast-paced, rapidly moving environment
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