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Email Marketing Manager

Job title: Email Marketing Manager
Contract type: Full-time
Location: Anaheim, Orange, California
Industry: Fashion
Remote: No
Reference: 407387
Contact name: Vanessa Sanchez
Job Published: January 01, 1970

Job description

About the Position:

The Email Marketing Manager is responsible for CRM channels including Email, SMS, and Push marketing. You are a data-driven project manager who can effectively strategize and collaborate with your peers to scale our retention efforts. We’re looking for someone who is passionate about email marketing and growing a brand through CRM.

This position is fully remote.

Job Duties:

  • Manages all campaign set up & deployment for email, SMS, and push notifications  
  • Oversees the creation of personalized messages, subject lines, copy, & variations of campaigns across segments to increase overall email engagement
  • Communicates and liaises between cross-functional teams including copyrighting, marketing, and merchandising to ensure email projects are completed on time and align with brand goals
  • Strategize with Marketing Director and Creative Directors to identify gaps in retention in order to develop campaigns & strategies to build increased repeat purchase and customer LTV
  • Manage all projects within the areas of the customer journey pertaining to email marketing including flows/automation, weekly campaign deployment, acquisition strategies, and retention analysis
  • Create innovative & personalized segmentation strategies to drive engagement and build brand affinity
  • Optimize campaign performance with A/B testing and analysis of campaign analytics
  • Manage, monitor, and ensure high deliverability rates
  • Analyze data regularly and create strategy recommendations to improve channel performance.
  • Conduct research and competitive analysis; assist in setting KPI benchmarks.

Education/Experience:

  • 3+ years previous experience in an email marketing role for a fast-growing e-commerce D2C brand or an Email Marketing Agency
  • Knowledge of and experience using Klaviyo / ESP platforms
  • SMS marketing experience
  • Mobile marketing (mobile-first strategy experience)
  • Knowledge of A/B testing strategies, multi-variate email deployment and strong understanding of segmentation strategies for B2C e-commerce marketing
Expired job