Job description
Client Overview:Our client is a lifestyle brand that celebrates active living with a focus on comfort and style. Offering a range of apparel and accessories, the company's products are designed to seamlessly transition from workouts to everyday wear. With an emphasis on quality materials and versatile designs, our client caters to individuals seeking both functionality and fashion in their activewear.
Content Manager Overview:
Our client is seeking a Content Manager to oversee the creation, publication, and management of content across various platforms and channels. This role would be responsible for developing and executing content strategies aligned with the company's goals and target audience. This involves conducting research, identifying trends, and understanding the needs and preferences of the audience. The ideal candidate will possess experience in managing content from similar brands that have seen large amounts of growth in a short timeframe.
Content Manager Responsibilities:
- Develop and execute content strategies aligned with business objectives.
- Create and curate high-quality, engaging content across multiple platforms.
- Manage editorial calendars and coordinate content production and publication.
- Optimize content for search engines and user experience.
- Distribute content across various channels, including websites, social media, and email.
- Monitor and analyze content performance using analytics tools.
- Collaborate with cross-functional teams to ensure brand consistency and alignment.
- Stay updated on industry trends and best practices in content marketing
Content Manager Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Proven experience in content management, preferably in a digital marketing or agency setting.
- Strong writing, editing, and proofreading skills with attention to detail.
- Proficiency in content management systems (CMS) and digital publishing platforms.
- Excellent project management and organizational skills.
- Ability to work effectively in a fast-paced environment and meet deadlines.
- Strong communication and collaboration skills, with the ability to work cross-functionally.
- Creative thinking and problem-solving abilities.
- Up-to-date knowledge of industry trends and emerging technologies in content marketing.
- Experience in managing content for brands with several million followers.
