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Freelance SEO Specialist (Big Tech/ Video)

Job title: Freelance SEO Specialist (Big Tech/ Video)
Contract type: Freelance
Location: New York
Discipline: Marketing
Remote: No
Salary: $45 per hour - $55 per hour
Reference: 465037
Contact name: Kate Sweeney

Job description

Freelance SEO Specialist 
Pay: $45/hr-$55/hr (DOE)

Ongoing Contract
Hybrid Remote/ On Site in NYC 3 days/ week

SEO Specialist Overview

The SEO specialist will own the SEO strategy and roadmap to maximize organic traffic growth and be responsible for KPIs around search ranking, traffic, and viewership/revenue performance. This position will work directly with the Marketing, Product and Tech teams to advocate for and implement best practices, as well as highlight new opportunities for enhancements with a consistently changing content library. The right person for this role has at least 4 years of SEO experience will be a data-driven self-starter who is focused on delivering results. If you are someone who is an effective communicator with the ability to interact with tech and non-tech audiences and has a passion for SEO, then this is a great role for you.

SEO Specialist Responsibilities
  • Be the subject matter expert and strategist for all things SEO both web and mobile web platforms.
  • Define our team's set of SEO best practices and embed SEO as standard operating procedure.
  • Build a prioritized roadmap and backlog, focused on advancing free traffic growth objectives.
  • Increase quality of organic traffic to the site to drive new user acquisition, using best-in-class strategy and executing on day to-day optimization.
  • Work cross functionally with marketing, content and product teams to help maximize the visibility of key content/keywords in search engine ranking.
  • Monitor and continually report on key ranking metrics and performance trends.
  • Track industry trends and key crawler updates from Google, Yahoo, and Bing.
SEO Specialist Requirements
  • 3-5 years SEO experience required.
  • Experience delivering SEO solutions and a proven track record.
  • On-Page Optimization best practices (Title, META descriptions, content, etc.).
  • Off-Page Optimization tactics (Linkbuilding & Content Promotion).
  • Understanding of Google's core algorithm & major updates: Panda, Penguin, Hummingbird, etc.
  • Proficient at both Excel (especially formulas, vlookups & pivot tables) and PowerPoint.
  • Working knowledge of various SEO keyword research and analysis.
  • General understanding of online marketing strategies and tactics.
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