Growth Marketing Manager in La Jolla

Client in the health + wellness space is seeking an experienced Growth Marketing Manager with DTC experience.

What you’ll do

Hands-on ownership of TV/CTV budget & performance, including agency management, regular reporting and efficient use of funds
Own CTV / OTT channel, including testing plans to scale channel effectively beyond where it is today. This includes working closely with media partners, setting up necessary data feeds and optimizing audiences
Work across internal and external teams to modify, update or create net new creative for channels that will resonate with our prospective customers based on which platform they are on
Continuously optimize existing and new channels, never taking your eye of KPIs and achieving business results
Explore other channels (i.e., Direct Mail, YouTube, OLV, etc.)develop testing plans and KPIs, work with agency & media partners to execute and evaluate
Work closely with brand marketing team on messaging that is both compelling and on-brand
Forecast channel performance and its impact on the overall brand performance

Experience

3-5 years of experience in a performance marketing role with, with 2+ years being in a DTC brand where your main KPI is CAC/CPA
Proven track record of achieving and exceeding business results via creative and strategic ideas
Experience successfully scaling performance based prospecting channels for a DTC brand(s)
Able to connect upper funnel spend to down funnel conversions in order to optimize media mix
Strong analytical skills and business acumen, ability to analyze data for trends and discover insights that will have a meaningful impact on the customer journey and LTV
Experience with A/B testing in channels you have worked on
Ability to dive deep in data for insights and also optimize creative and messaging by segment

Nice to have:

Compensation: $100,000 - $155,000
Hybrid if you are local to San Diego. Option to be remote if not local.

Expired job

Growth Marketing Manager