Head of Acquisition

Job title: Head of Acquisition
Contract type: Full-time
Location: Irvine, CA
Industry: Retail
Remote: Yes
Reference: 402341
Contact name: Terin Trudeau
Job Published: January 01, 1970

Job description

What You’ll Do

  • Own strategic planning and execution for new customer growth, driving awareness, consideration and conversion amongst millions pet parents Build, lead, and mentor a high performing team of in-house acquisition marketers
  • Drive optimal investment of acquisition spend ensuring that spend volume is maximized under CAC thresholds
  • Collaborate with finance and retention teams to understand, plan, and ensure performance against LTV/CAC Ideate and test ways to leverage omni-channel business to improve CAC dynamics
  • Oversee creation and maintenance of cross-channel attribution framework to guide media mix decisions Own the acquisition testing roadmap and drive A/B testing and iteration across media, messaging, creative, and site
  • Partner with e-commerce team to build, test, and optimize new customer journeys
  • Drive creative strategy in partnership with Brand Marketing team, ensuring well written briefs and desired creative outcomes are achieved with internal and external creative partners

Who You Are

  • 8+ years in high growth DTC brands, with a proven track record of achieving step function growth
  • Single product or subscription marketing experience a plus
  • Strong quantitative skills, with experience analyzing and optimizing cross channel media investment Superior communication skills demonstrated at the executive level and cross functionally
  • Well organized, meticulous about the details, and able to juggle multiple priorities
  • A self-starter and proactive, positive thinker


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