Job description
Head of E-commerce Overview:
The Head of E-commerce is responsible for directing the e-commerce strategy across all channels and implementing emerging technologies. You are also responsible for maintaining the budget and P&L for all e-commerce activities and presenting periodic performance reports to management. The Head of E-commerce will successfully lead the strategy and execution of our e-commerce platforms. You are goal-oriented, data-driven and a highly entrepreneurial professional who can take the company to the next level by keeping up with best-in-class competitors and ensuring the online experience and branding is aligned with other channels.
Head of E-commerce Responsibilities:
• Drive an international e-commerce growth strategy by defining market opportunities, building expansion plans for localization, and managing the roll out of our expansion
• Develop localized site experience, content, marketing, innovation, and merchandising strategies to maximize impact of our international presence within each target market.
• Partner with creative, supply chain, customer service, marketing, and web development teams to ensure seamless experiences for customers and prospects upon their first visit to the site, and on subsequent visits
• Manage business performance by tracking and analyzing sales information and site metrics to identify new opportunities to increase sales and site conversion
• Identify and implement emerging technologies and best practices to drive profitable growth
• Create and maintain the budget and P&L for all e-commerce and related operations, marketing, and sales
• Frame and map opportunities based on historical results and current trends to maximize sales
• Partner with Marketing, CRM, Creative, Merchandising, and Analytics to develop and test innovative site design enhancements
• Develop omni-channel strategies to maximize the customer experience
• Manage e-commerce technology roadmap including strategy, budget, execution, and maintenance
• Use data to translate business needs/strategy into a relevant customer experience development, leading to concrete UX and site experience, content, and technical requirements
Head of E-commerce Qualifications:
• Bachelor’s degree in Business, Marketing, or a similar field of study
• 10+ years of significant e-commerce experience including North America and EMEA markets
• Extensive knowledge of current e-commerce technologies and of current/emerging e-commerce industry best practices
• Deep understanding and commitment for the industry in which we operate
• Proven track record of site optimization with a strong focus on conversion rate
• A proactive and entrepreneurial sense of urgency and ability to prioritize important work to meet all deadlines
• Outstanding analytical skills, strong experience interpreting test results & drawing conclusions
• Strong leadership skills to grow and manage a best-in-class e-commerce team towards common vision and results
• Demonstrated strong business judgement and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
• Willingness to work with PST time zone