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Head of Growth Marketing

Job title: Head of Growth Marketing
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Reference: 410952
Contact name: Lizzette Khodak

Job description

Our client, a start-up in the FinTech space, is seeking a Head of Growth Marketing to join their team. 

Head of Growth Marketing Responsibilities:

  • Collaborate with the founders to lead customer acquisition, adoption, retention, and re-activation across both paid and organic channels.
  • Own strategy and execution for the growth marketing function from end-to-end, including setting goals, managing a budget and prioritizing initiatives.
  • Run experiments and provide data-driven, analytically rigorous insights to test different channels and iterate on our marketing strategy.
  • Execute across multiple marketing channels, including organic / content, email campaigns, referrals, affiliate, performance channels, and others.
  • Work closely with the product and customer support teams to improve conversion across the funnel.
  • Manage relationships with external vendors and agencies as needed.
  • Recruit, manage, and lead a team of high-performing growth marketers.

Head of Growth Marketing Qualifications: 

  • 8+ years of marketing and growth experience, with a track record of building and scaling high-performing customer acquisition machines from the ground up.
  • Deep understanding of funnel optimization, with the ability to run analytically-rigorous experiments and make objective data-driven decisions.
  • Experience with growth marketing for a product with a complex GTM and a multi-step user journey.
  • Experience recruiting, leading, and managing a high-performing growth marketing team.
  • Ability to balance high-level strategy with hands-on execution when necessary. 
Expired job
Expired job

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