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Influencer Marketing Manager- BEAUTY

Job title: Influencer Marketing Manager- BEAUTY
Contract type: Full-time
Location: Los Angeles
Discipline: Marketing
Remote: No
Salary: 90-100k
Reference: 465412
Contact name: Monica Cheng

Job description

Job Title: Influencer Marketing Manager

Location: Ideal candidate is local to Los Angeles

About the Company:
Innovative Personal Care Brand is growing! Their mission is to drive brand growth and create meaningful connections with customers. As a Influencer Marketing Manager, you will play a pivotal role in shaping our brand's online presence and driving customer engagement through strategic influencer partnerships.

Job Description:

Your primary responsibility will be to develop and execute influencer marketing strategies that drive brand awareness, increase customer engagement, and ultimately generate sales. You will work closely with the marketing team to identify key influencers in the industry and establish partnerships that align with our brand values.

Responsibilities:
- Collaborate remotely with the marketing team to create a comprehensive influencer marketing strategy aligned with our business goals.
- Identify target audiences, select appropriate influencers, and define campaign objectives.
- Conduct remote research to identify relevant influencers in the digital space who have a strong following.
- Develop relationships with these influencers through remote outreach efforts.
- Negotiate contracts remotely and manage relationships with influencers.
- Ensure smooth execution of collaborations within budget.
- Monitor performance metrics remotely and provide regular reports on campaign effectiveness.
- Collaborate remotely with influencers to create engaging content showcasing our products/services authentically.
- Provide remote guidance on messaging, branding guidelines, and ensure compliance with legal regulations.
- Oversee the execution of remote influencer campaigns from start to finish.
- Manage timelines remotely, track deliverables, coordinate product shipments/samples for review purposes.
- Analyze campaign results using relevant tools (e.g., Google Analytics or social media analytics platforms) remotely.
- Identify trends and insights to optimize future campaigns based on data-driven decision-making.
- Keep abreast of industry trends in remote influencer marketing strategies.
- Stay informed about emerging platforms or technologies that can enhance campaign effectiveness.

Requirements:

- Proven experience as an Influencer Marketing Manager or similar role with beauty, lifestyle brands
- Strong understanding of social media platforms (Instagram, TikTok, etc.).
- Excellent remote communication skills, both written and verbal.
- Ability to build strong relationships with remote influencers and internal stakeholders.
- Proficient in using analytics tools for performance tracking remotely.

To apply for this position, please submit your resume! Apply for this job