Job description
Client Overview:Our client is a popular beauty brand presenting the latest skin care, body care, and makeup for every beauty enthusiast. Their innovative, on-trend, and modern remedies derived from nature inspire you to feel your best every day.
ROLE DESCRIPTION:
The Lead Copywriter is responsible for creating engaging content for various collateral, including direct mail, social media, and advertising. You will also be responsible for ensuring copy is aligned with brand standards and guidelines. The Lead Copywriter will also generate compelling website and SEO copy. The ideal candidate will be someone who loves storytelling and beauty, likes being part of a small but mighty team and wants to grow with our brand..
RESPONSIBILITIES:
- Write creative, effective copy for a variety of projects and business partners
- Deliver complete, error-free copy formatted in standardized copy template
- Effectively present and clearly communicate creative concepts internally
- Follow relevant brand guidelines for copy style, tone of voice, and target audience
- Research and prepare written copy content for a variety of marketing applications and programs such as social media, blog articles, print ads, media advertising, marketing collateral, and other assigned projects
- Generate compelling SEO copy
- Participate and contribute in creative brainstorms and collaborative work with the Creative Team
- Remain current on emerging trends, implement design best practices, and provide strategic recommendations to enhance campaign metrics and performance
- Collaborate with cross-functional team members to develop creative concepts and continually develop innovative campaigns
- Ensure the brand voice comes through clearly and consistently across every part of the customer journey
- Work closely with copyeditors to maintain all copy standards throughout projects
- Understand business partner objectives and apply them to copy
EXPERIENCE + SKILLS:
- 6+ years of related copywriting experience
- Strong emphasis on online communications including website content, emails, and social media
- Strong conceptual abilities and the capacity to write about product benefits in an engaging manner
- Expert editing and proofing abilities necessary
- Ability to self-manage, prioritize, and shift workload as needed in order to meet deadlines
