Job description
Our client, a Beauty Brand, is looking for a Marketing Manager to join their team. This will be full time and fully remote but the ideal candidate is local to the Los Angeles area.This role will support the planning, developing, and implementation of strategic marketing initiatives to support brand awareness and product launches across various channels. You will work cross-functionally to understand the marketing needs of the business and collaborate with key stakeholders to ensure a cohesive brand experience across all touchpoints.
Responsibilities:
• Develop integrated marketing strategies to build brand awareness, drive customer engagement, and generate demand across our portfolio of owned brands & products.
• Drive strategy and liaise between marketing team members to ensure successful execution of all digital marketing efforts, including email/SMS marketing, social media, email marketing, paid media and promotion to ensure a cohesive and engaging online presence.
• Oversee the management and execution of annual marketing calendar.
• Work in partnership with digital, retail, social and creative teams to ensure consistent brand messaging and visual identity.
• Oversee retail marketing initiatives in collaboration with our retail partners e.g. Sephora for private label product line, including the development of annual marketing calendar, key marketing activation "moments," digital activation and in-store events to ensure brand and product sell through.
• Establish marketing KPI’s across all channels and touch-points along the customer journey.
• Monitor/analyze the effectiveness of marketing campaigns and strategies, using data to make informed adjustments.
• Develop monthly business reports and marketing presentations for management and stakeholders.
• Experience w/ Shopify, Klayvio, Postscript, GA4 Google Analytics, GoogleAds and Meta Ads Manager
Requirements:
• Bachelor's degree required
• At least five (5) years of brand/product marketing experience in the beauty sector, • Well versed in all marketing channels (paid and unpaid) relevant to growing wholesale and DTC beauty brands
• Experience w/ Shopify, Klayvio, Postscript, GA4 Google Analytics, GoogleAds and Meta Ads Manager
• Demonstrated success leading innovative and ROI-driven brand initiatives from ideation through execution, working to timeline and budget
• Enthusiasm for scaling brands in a fast-paced environment
• Exceptional written and verbal communication skills
• Ability to operate both strategically and tactically, as a hands-on collaborator and adapt to the needs of the business as needed
• Ability to meet deadlines without sacrificing quality
• Flexibly to take on additional projects as requested
Send your resume today!
