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Media Planner

Job title: Media Planner
Contract type: Freelance
Location: New York
Industry: Marketing
Remote: No
Reference: 422653
Contact name: Michelle Choi
Job Published: January 01, 1970

Job description

Title: Campaign Manager

Description:
Our company is seeking experienced sales professionals to help build and sell our media group's advertising solutions to our key partners benefiting from our proven conversion driven and brand building solutions. You’ll contribute to a high-caliber team in a business that is experiencing rapid and dramatic growth. We are looking for demonstrated performance in a constantly changing, ambiguous environment; and problem-solving leadership with limited oversight.

Responsibilities:
-Plan, execute, manage, and optimize managed service and self-service campaigns
-Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
-Defining metrics and measuring success of campaigns using internal analytics
-Maintain and organize campaign-specific materials in team’s shared document repository
-Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
-Strategic oversight of large accounts and client relationships
-Develop, grow, and maintain relationships with internal teams through exceptional client service
-Traffic campaign tags into all ad technology environments
-Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
-Formulate proposals for new client opportunities
-Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
-Partner with Analytics team on campaign measurement reporting and insights generation
-Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
-Work with media partners to ensure accurate platform implementation
-Troubleshoot issues on all pre-production and live campaigns
-Provide campaign wrap up reports
-Provide monthly auditing reports to partners and actualize bill/pay systems when applicable
-Attend client meetings, as needed

Minimum Qualifications
-Four-year college degree
-Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
-Client facing experience with the ability to identify risks and effectively manage through issues
-Understanding of traditional and interactive media planning elements
-Proficiency in Microsoft Office solutions
-Strong analytical thinking and mathematical skills
-Excellent communication and writing skills
-Strong project management skills
-Ability to advise partners on best practices and areas of opportunity
-Excited by a fast-paced and rapidly changing environment
-Experience using SQL and Tableau

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