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Paid Media Strategist

Job title: Paid Media Strategist
Contract type: Full-time
Location: Portland
Industry: Marketing
Remote: No
Reference: 423318
Contact name: Alexandra Wolfsberger
Job Published: January 01, 1970

Job description

24 Seven is partnering with a marketing agency based in Portland, OR working with clients like Cisco, Apple, Loreal, Kimpton Hotels and more to help them find a full time Paid Media Strategist.

Job Description

As the Paid Media Specialist, you develop and implement highly strategic and comprehensive paid social media plans and ensure consumer acquisition and engagement supports the client’s overall objectives. In this role, you are responsible for the day-to-day campaign execution and management to meet client KPIs. You will assist in suggesting media strategy and developing presentations to be shared with internal team members and clients.

The Day-to-Day:

  • Create innovative and strategic content across all media platforms, including Twitter, Facebook, Instagram, and YouTube.
  • Develop, manage, and optimize comprehensive paid social campaigns to improve performance and return on investment.
  • Collaborate with key cross-functional departments to confirm social media campaign effectiveness and ensure social media is incorporated into all the company’s campaigns.
  • Monitor competitive social landscape, market changes, and developments, remain current of emerging industry and digital trends, and provide highly strategic recommendations

Qualifications:

  • 3-5+ year experience designing and executing paid search campaigns.
  • Familiarity with keyword generation, estimation, and bidding automation.
  • Skilled in Microsoft excel.
  • Proficiency in Google Ads (Google AdWords Certified preferred).
  • Experience with Meta Search preferred, Facebook Business Manager, Youtube
  • Experience with Microsoft ads and mobile advertising also a plus
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