- Optimize ad accounts through building, iterating, and testing campaign types, ad copy, budgets, and bidding strategies in accounts to hit your spend and ROAS targets.
- Forecast future budgets and performance through the analysis of historical data and industry trends.
- Communicate meaningful results in weekly meetings, reports, and with teammates for a fresh perspective and new understanding of data.
- Troubleshoot accounts to fix errors or warnings across Google Ads, Google Merchant Center, and Google Analytics.
WHAT YOU’LL BRING TO THE TABLE
- Significant experience creating, optimizing and scaling multiple Google Ads accounts simultaneously
- Confident, proactive communicator that loves speaking up and sharing (especially in writing).
- Expert knowledge of the following: Google Shopping Ads, Google Merchant Center, Shopify.
- Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center.
- Google Sheets expertise and a strong ability to analyze data, make actionable decisions and recommendations.
- Familiarity with Google Ads Desktop Editor.