Job description
Paid Search Manager
Client Overview:
Our client is a renowned digital marketing agency with an increasingly large global footprint. Their innovative and customized approach brings unique solutions that help pave the way for a digitally forward future
Paid Search Manager Overview:
As the Paid Search Manager, you will aim to increase the brand reach and drive business goals while building an established presence across search, display, YouTube, and more. You will collaborate effectively with cross-functional teams and develop a strong understanding of customer personas.
Paid Search Manager Responsibilities:
· Create and execute advanced paid search strategies across key channels, determining most effective media mix
· Establish and maintain tactics for driving consistent growth, track and monitor campaigns daily
· Identify new strategies that drive customer acquisition and engagement
· Oversee content launches and growth strategy through the creation and organization of a formal content calendar
· Understand and analyze performance metrics and make informed decisions to build out future strategy targeting potential areas of growth
· Stay up-to-date on the latest trends and tools
Paid Search Manager Qualifications:
· 5+ years of professional experience in marketing, market research, social media, and or paid and organic search
· Excellent time management and project management skills
· Experience reading, analyzing, and utilizing large and small datasets
· Proficiency in Google AdWords and Bing Ads
· Bachelor’s degree preferred
