LinkedIn Ad

Paid Search Manager - Retail/E-Commerce

Job title: Paid Search Manager - Retail/E-Commerce
Contract type: Freelance
Location: Detroit
Discipline: Marketing
Remote: Yes
Salary: $35.00/hour - $40.00/hour
Reference: 462566
Contact name: Tess Wiley

Job description

Timing: 3/25 or 4/1
Duration: At least 1 month, potential for month-to-month extension
Hours per week: 40+
Location: Fully remote (ET/CT hours required)
Pay rate: $35-40+/hr DOE

One of our agency clients is looking for a freelance Retail Search Manager to join their Connected Commerce team for an exciting role working on large retail  and CPG client accounts and specifically overseeing a team handling channel-specific paid search efforts for large retail platforms (Amazon, Walmart Connect, Kroger/84.51 and/or Instacart, AND Criteo and/or Citrus.)

This freelance Retail Search Manager will report to the Director of Retail Search and help build/execute retail media campaigns and be responsible for all aspects of paid search campaign set-up, management, optimization, and reporting.

The freelance Retail Search Manager must be excited to develop and collaborate on keyword research/selection, audience and targeting strategies, and refine overall activation plans based on client objectives and vendor/platform capabilities.

Ideal Retail Search Manager candidates will have:
- At least 4-5+ years of advertising or media agency experience focusing on retail paid search
- Expert level ability with Microsoft Excel (i.e. Pivot Tables, Vlookups, etc)
and Google Sheets, Docs, and Slides.
- Hands-on media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform
- Well-versed in real-time bidding, proactive campaign management and optimization, and results-based reporting.
- MUST HAVE retail media buying experience on one or more of the following platforms – Amazon Marketplace, Walmart Connect, Kroger/84.51, Instacart
- MUST HAVE experience with at least Criteo and/or Citrus
- Confident presenter and clear, persuasive communicator
- Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality
- Strong attention to detail and talented multi-tasker
- Ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
- Ambitious self-starter who takes ownership of and great pride in their work.
- Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
- Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project.

Nice to Have:
- Google SEM or similar experience

Job Responsibilities:
- Build and flawlessly execute best-in-class retail media campaigns across search
- Own hands-to-keyboard set-up, management, optimization and reporting of retail search
- Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities.
- Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
- Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients.
- Support with developing retail strategy, client media mix, and budget allocations
- Have clear understanding of campaign set-up, performance and reporting structure, and clearly set and communicate performance expectations with internal and external teams.
- Help manage team workflow, training, and internal project reviews.
- Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.

*Fully remote (ET/CT hours required)
**Computer will be provided
Expired job