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Performance Marketing Manager

Job title: Performance Marketing Manager
Contract type: Freelance
Location: San Francisco
Industry: Fashion
Remote: No
Reference: 409919
Contact name: Makena Neuhoff
Job Published: January 01, 1970

Job description

Client Overview:

We are looking for a digital media expert to join the Media team within the Consumer Marketing organization and help us build the Media Buying discipline. Our goal is simple. To be the best marketers. This person will serve as a thought leader in the implementation of marketing initiatives, diligently applying and improving upon best practices for media strategy, creative and measurement to deliver meaningful impact for the brand and products. They will own media buying and stewardship of  Consumer Marketing initiatives on our own platforms from campaign strategy, execution, optimization, technical troubleshooting to measurement and reporting, with a focus on efficiency and scalability.

Qualified candidates must be detail-oriented, data-driven professionals who can thrive in a fast-paced, often ambiguous, results-driven environment. The ideal candidate should have a passion for leveraging data to understand scalable drivers of impact. They will have experience implementing strategic marketing strategies, solving complex problems through technical and analytical excellence, and project managing multiple streams of work. They will also have a deep understanding of our advertising tools, and our advertising philosophy

 

Job Responsibilities:

 Partner closely with internal stakeholders such as Strategic Planning, Product Marketing, Ads Products, Decision Science, and Creative

 Lead the setup and execution of successful marketing campaigns for the brand and Consumer Products, owning all aspects of campaign set up, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability

 Identify testing opportunities and develop testing roadmaps for Consumer Marketing efforts

 Leverage large and abstract datasets to identify scalable drivers of impact for the business

Identify and manage opportunities for the brand's ads product team to further develop our ad platform, tools, and guidelines based on business insights

 Own resolution of technical challenges, by collaborating with internal product/engineering teams

 Project manage complex work streams and initiatives across marketing objectives

 Stay abreast of key media and advertising trends and innovations across the brand's platforms to bring to future marketing campaigns and potentially expand the scope of marketing efforts

 Streamline processes and build scalable solutions to support a number of campaigns across the Brand and Product Consumer Marketing

 Continue to build the team's identity and establish working relationships with the Brand and Product Marketing team

 

Minimum Qualifications:

  •  BA/BS degree
  •  3-4 years experience in digital media
  •  Experience with digital advertising platforms, having crafted media solutions that drive positive outcomes
  •  Digital advertising experience, specifically in ad operations, trafficking, demand management and/or data analytics
  •  Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines
  •  Experience with A/B testing and marketing effectiveness measurement methodologies and technologies
  •  Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships
  •  Strong communication, organization and project management experience
  •  Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros)

 

Preferred Qualifications:

  •  BA/BS degree in Economics, Marketing, Business, Statistics, or a related field
  •  Experience managing large global scale ad campaigns using Ads Manager and/or a  Marketing Partner’s platform
  •  Professional experience at a media agency or ad tech firm
  •  Strong understanding of mobile creative best practices
  •  Experience in Social Issue or Political digital marketing campaign
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