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PR Lead

Job title: PR Lead
Contract type: Full-time
Location: New York
Discipline:
Remote: No
Salary: $125K-$150K DOE
Reference: 438017
Contact name: Brittany Morgan
Job Published: January 01, 1970

Job description

Company Overview:
Our client is a leading luxury haircare brand looking for a PR Lead to join their team.

Position Overview:
The PR Lead, North America will lead, conceptualize and strategically execute all PR and consumer engagement activities in North America. They will be responsible for managing all day-to-day PR activities, including a variety of high-visibility press, influencer and editorial stylist programs designed to drive awareness, engagement and brand equity.

Responsibilities:
  • Lead and direct 360-degree communications program including all press, influencer and editorial stylist activities in North America.
  • Oversee and direct PR agencies to ensure they are effectively executing PR strategy and delivering on key KPIs.
  • Lead and execute all hair industry trade press ad buys and editorial opportunities to maintain brand’s position in the prestige, professional segment.
  • Own and manage affiliate program to drive incremental sales through strategic press and influencer partnerships.
  • Develop and manage local budget development to ensure compelling campaigns and key programs are implemented.

Qualifications:
  • 8+ years experience in a strategic communications role
  • Bachelor’s Degree (major in Journalism and/or Communications preferred)
  • Self-starter with strong written and oral communication skills
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