Job description
Job Responsibilities:•In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level
•Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
•Design and execute cross-channel SFMC journeys based on Marketer requirements
•Troubleshoots and resolves technical or process issues as they arise
•Monitors and analyzes marketing campaign performance, offering actionable insights for optimization
Requirements;
Subject matter email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required
•SQL, HTML, and CSS experience required
•Experience creating dynamic and personalized marketing campaigns building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity
•Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience
•Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market
•Keen eye for details and work accuracy
•Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
•Bachelor's Degree
•At least 3-5 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud
•At least 2 years of experience leveraging SQL queries to build target audiences
This role is responsible for collaborating with partners to execute campaigns
This exciting new role will be responsible for consulting with Strategy Leads to design journeys, build audiences and test campaigns to ensure well managed deployments
This associate will play a critical role bringing together consultation and tactical subject matter expertise in email marketing best practices