Senior Content Marketing Specialist

Job title: Senior Content Marketing Specialist
Contract type: Full-time
Location: Georgia
Industry: Marketing
Remote: No
Reference: 403959
Contact name: Kate Gilman
Job Published: January 01, 1970

Job description

Senior Content Marketing Specialist


Hybrid onsite and remote work 

Client Overview:

Our client is a top accounting firm 

Senior Content Marketing Specialist Overview:

The ideal candidate will have 5-10 years of relevant content, digital and communication-related experience. Successful candidates will have demonstrated storytelling abilities across a variety of mediums and an aptitude for communicating technical concepts into easy-to-understand ideas that engage readers in the B2B space. 


Senior Content Marketing Specialist Responsibilities:

· Work with the firm’s subject matter experts to write and edit email copy, blog posts, newsletter articles, press releases, and other thought leadership pieces (e.g., case studies, e-books, whitepapers).

· Manage the firm’s content calendar.

· Write scripts for videos and podcasts, as needed.

· Write and post on-brand social media copy while actively monitoring social media channels and engaging with our audience.

· Post, manage and update content on website platform.

· Work with the marketing team to ensure timely email newsletter creation and distribution.

· Assist in pre- and post-production of videos.

· Assist with the firm’s search engine optimization strategy.

· Assist with proposal writing as needed.

· Execute on PR opportunities for the firm and industry niches; work with PR firms as needed to support projects.

· Craft copy for marketing collateral, presentations, client-facing and brand awareness campaigns with an increasing degree of independence.

· Create a maintenance schedule for revising documents and collateral, such as annual bio updates, service and industry line marketing materials, firm history, online profiles, etc.

· Write bios for firm employees and management.

· Work with the Director of Marketing and Marketing Manager on executing other marketing projects as needed.




Senior Content Marketing Specialist Qualifications:

· Undergraduate degree required, preferably in marketing, communications, journalism, English or related field

· 5+ years of relevant experience; marketing experience in a professional services firm a plus

· Exceptional business writing skills with editing and proofreading abilities

· High degree of comfort and knowledge of AP style

· General understanding of Search Engine Optimization best practices

· Experience with video content marketing required; video editing skills a plus

· Social media experience required

· WordPress experience required

· Email marketing experience preferred

· Public relations experience a plus

· Adobe Creative Suite experience a plus

· CRM and marketing automation experience a plus

· Competency in Microsoft Office applications (e.g., Outlook, Word, Excel, PPT) required

· Superior project management and time management skills with a track record that demonstrates attention to detail and dependable follow-up

· Excellent communication skills with demonstrated ability to work well within a team and serve multiple stakeholders with varying needs at the same time

· Passionate about keeping up to date on the latest trends and best practices in marketing, regularly bringing fresh ideas to the table

· Ability to work in a demanding, deadline-driven environment while demonstrating flexibility and adaptability

· Resourceful, creative, and positive approach to problem-solving and decision-making

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