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Senior Marketing Manager

Job title: Senior Marketing Manager
Contract type: Full-time
Location: Boston
Discipline: Fashion
Remote: No
Reference: 427172
Contact name: Jocelyn Yant

Job description

Position: Sr. Manager Marketing (Basketball/Sports)
Permanent Location: Somerville, MA (3 days in 2 days remote) Salary: 100k with a 4% bonus

Our Client, a major lifestyle brand is looking for a Senior Marketing manager for their Basketball presence. In this role you will: • Increase brand awareness, visibility and desirability in the Basketball category across the world by developing and executing compelling, culturally relevant, on brand, commercially relevant marketing plans that ultimately drive demand for their Basketball product, in alignment with the Head of Basketball Marketing • Lead the Sell In Process for Basketball, making sure initiatives are well represented to internal audience at key internal meetings and ensure the global markets have what they need to bring the product stories to life • Help to streamline approvals as needed – designers, copywriters, planners, and the different consumer channels with key stakeholders within the business unit • Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic, culturally relevant recommendations. • Develop and manage global brand activation strategies including events, sponsorships, etc. • Work cross-functionally throughout the organization with Product Line Manager, Design, Development and marketing to effectively develop, partner on and manage product campaigns that tell brand stories and generate sales What you bring to the table: • Bachelor's degree in Marketing or Communication (or related field). • 5 or more years of marketing experience • Interest in Basketball sport preferred. • Experience and familiarity with the sporting goods, fashion, lifestyle, or consumer goods space. • Should have an international/global mindset. • Excellent communication skills, verbal and written. • Must be highly collaborative and have the ability to work within a cross-functional team. • Domestic and/or international travel for part of the time.
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