Senior Media Associate

Job title: Senior Media Associate
Contract type: Full-time
Location: New York
Industry: Marketing
Remote: Yes
Reference: 425327
Contact name: Kate Gilman
Job Published: January 01, 1970

Job description

Sr Associate, Media

Salary: 60-65K

Fully Remote, but you must reside in one of the following states:

Global Media Agency is hiring for a Senior Associate, Media.

You must have experience using Prisma – this is a deal-breaker.

You will be assigned to working on a luxury account; if you have this experience this will be a major plus!

You will handle day-to-day management (negotiating, managing and executing) of the digital and integrated video spend and negotiations for their assigned clients.  S/he will provide strategic market insights, trends and pricing benchmarks, oversight and management of spending across major vendors while monitoring client budgets and adherence to KPI. S/he works closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.


Your Impact

  • Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
  • Participate in vendor RFP selection
  • Help manage RFP process (all digital channels, where applicable)
  • Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)
  • Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency and GroupM
  • Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
  • Develop Partner Scoring Model (ranking for buy development)
  • Gain approval for all supply sources on tactical buys internally
  • Develop tactical buy with larger Investment team
  • Assist the Associate with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.)
  • Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring  
  • Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
  • Create Partner POVs
  • Keep current on partner and marketplace innovations, ad models, and technologies
  • Proactive in following up on client team requests with a key awareness of client deadlines
  • Follow key investment tenets around KPIs
  • Actively participate in department projects/committees
  • Estimate, update and adjust all ratings per demographic, per quarter.
  • Analyze upfront network proposals and create recommendation books.
  • Issue order letters[DO1] .
  • Negotiate all rates, special placement and added value per the determined strategy.
  • Negotiate optimum buys in terms of cost efficiency, goals delivery and vendor agreements.
  • Ensure the documentation of all negotiations, makegoods and credits.
  • Ensure the accuracy of Donovan inputting, buys and order forms.
  • Analyze buy performance, i.e. post-buys, positioning reports.
  • Collaborate with Analytics to identify and activate buy optimizations
  • Track media expenditures to ensure agency and budget compliance.
  • Manage monthly billing
  • Run commercial time period rotation and pod position reports.
  • Oversee management of commercial inventory allocation and maintenance process, including monitoring audience delivery, and negotiating makegoods.
  • Maintain communication with Communications Planning team to ensure timely delivery of requests.
  • Maintain working relationships with vendors to ensure quality buys.
  • Collaborate with the media team members to resolve media billing issues.
  • Attend media presentations internally and outside the Agency.
  • Maintain up to date knowledge of the national broadcast marketplace and its opportunities.



Your Qualifications:

  • Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience
  • Prisma software experience
  • Assist the Associate and help guide them on their roles and responsibilities, their workload and development
  • Build and maintain strong relationships with media, technology, analytics and teams as well as media and technology publishers
  • Foster camaraderie within the team and with all key stakeholders they support
  • Educate media teams on the investment process
  • Provide guidance to team members and nurture/promote team environment
  • Thorough understanding of the media landscape and fast-moving digital trends
  • Strong quantitative and analytical/results-oriented skills
  • Solid negotiation skills and tactics
  • Advanced proficiency in Excel with intermediate PowerPoint and Word skills
  • Strong understanding of interactive research tools
  • Bachelor’s degree preferred
  • 1+ years of prior digital or Video investment experience desired


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