Job description
Sr Associate, Media
Salary: 60-65K
Fully Remote, but you must reside in one of the following states:
CA, CO, CT, FL, GA, IL, MA, MI, MN, NC, NJ, NY, OR, TX, UT, WA
Global Media Agency is hiring for a Senior Associate, Media.
You must have experience using Prisma – this is a deal-breaker.
You will be assigned to working on a luxury account; if you have this experience this will be a major plus!
You will handle day-to-day management (negotiating, managing and executing) of the digital and integrated video spend and negotiations for their assigned clients. S/he will provide strategic market insights, trends and pricing benchmarks, oversight and management of spending across major vendors while monitoring client budgets and adherence to KPI. S/he works closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.
Your Impact
- Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
- Participate in vendor RFP selection
- Help manage RFP process (all digital channels, where applicable)
- Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)
- Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency and GroupM
- Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
- Develop Partner Scoring Model (ranking for buy development)
- Gain approval for all supply sources on tactical buys internally
- Develop tactical buy with larger Investment team
- Assist the Associate with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.)
- Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring
- Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
- Create Partner POVs
- Keep current on partner and marketplace innovations, ad models, and technologies
- Proactive in following up on client team requests with a key awareness of client deadlines
- Follow key investment tenets around KPIs
- Actively participate in department projects/committees
- Estimate, update and adjust all ratings per demographic, per quarter.
- Analyze upfront network proposals and create recommendation books.
- Issue order letters[DO1] .
- Negotiate all rates, special placement and added value per the determined strategy.
- Negotiate optimum buys in terms of cost efficiency, goals delivery and vendor agreements.
- Ensure the documentation of all negotiations, makegoods and credits.
- Ensure the accuracy of Donovan inputting, buys and order forms.
- Analyze buy performance, i.e. post-buys, positioning reports.
- Collaborate with Analytics to identify and activate buy optimizations
- Track media expenditures to ensure agency and budget compliance.
- Manage monthly billing
- Run commercial time period rotation and pod position reports.
- Oversee management of commercial inventory allocation and maintenance process, including monitoring audience delivery, and negotiating makegoods.
- Maintain communication with Communications Planning team to ensure timely delivery of requests.
- Maintain working relationships with vendors to ensure quality buys.
- Collaborate with the media team members to resolve media billing issues.
- Attend media presentations internally and outside the Agency.
- Maintain up to date knowledge of the national broadcast marketplace and its opportunities.
Your Qualifications:
- Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience
- Prisma software experience
- Assist the Associate and help guide them on their roles and responsibilities, their workload and development
- Build and maintain strong relationships with media, technology, analytics and teams as well as media and technology publishers
- Foster camaraderie within the team and with all key stakeholders they support
- Educate media teams on the investment process
- Provide guidance to team members and nurture/promote team environment
- Thorough understanding of the media landscape and fast-moving digital trends
- Strong quantitative and analytical/results-oriented skills
- Solid negotiation skills and tactics
- Advanced proficiency in Excel with intermediate PowerPoint and Word skills
- Strong understanding of interactive research tools
- Bachelor’s degree preferred
- 1+ years of prior digital or Video investment experience desired