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Senior Media Buyer

Job title: Senior Media Buyer
Contract type: Full-time
Location: El Segundo
Discipline: Marketing
Remote: No
Salary: 100000
Reference: 439456
Contact name: Sydney Lewis
Job Published: January 01, 1970

Job description

Title: Media Buyer
Location:  El Segundo/Hybrid
Comp: $100k-$120k

 
Job Description:  A Performance Marketing Agency is looking to bring on a talented Senior Media Buyer, to work 3 days in their El Segundo office. This agency specializes in connecting customers and clients through engaging messaging and targeted media, across a wide range of industries – insurance, financial services, retail, entertainment, franchise, hospitality, industrial, CPG, restaurants, and manufacturing. Their core focus is on lead generation for the insurance industry, but they’re also serving clients across Health, Mediacare, Life, Auto, Home, and Pet Insurance! They build strong relationships and utilize digital advertising as a source of consistent profitable revenue.
 
Key Responsibilities: 
·       Manage daily execution of digital media campaigns across multiple platforms
·   Conceptualize and implement strategies for campaign creation
·  Develop, maintain, analyze, and communicate detailed reporting for campaigns
· Make hands-on bid updates to meet and exceed KPI and CPL targets
·  Work with Front End development to build landing pages and ad units
· Run A/B and multivariate tests on landing pages, creative, messaging and user experiences
· Develop, maintain, analyze, and communicate detailed reporting of campaigns
· Generate quantitative analysis and models to optimize campaign performance

Key Qualifications:
·       Experience with Facebook AD Lead Generation for Insurance of other financial services
·       Experience with Display/and or Native ad networks such as Google Display Network, Yahoo, Gemini, Taboola
·       Ability to strategize, analyze, and optimize around data
·       Craft solutions and investigate media opportunities
 
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