Paid Social Media Specialist

Job title: Paid Social Media Specialist
Contract type: Freelance
Location: California
Industry: Marketing
Remote: Yes
Reference: 411360
Contact name: Marissa Heredia
Job Published: January 01, 1970

Job description

A busy corporate client is looking for a Paid Social Media Specialist to join their team. 


  • Develop, manage, and optimize comprehensive paid social campaigns
  • Collaborate with key cross-functional departments to confirm social media campaign effectiveness and ensure social media is incorporated into all the company’s campaigns
  • Monitor competitive social landscape, market changes, and developments, remain current of emerging industry and digital trends, and provide highly strategic recommendations
  • Liaise with the internal team to develop and plan strategic and tactical digital launches and oversee the social media budget and provide updates to necessary partners
  • Manage the paid media performance reporting process and communicate results with key stakeholders
  • Design strategies that focus on retention/acquisition objectives with leads, being the main KPI
  • Ensure proper escalation path for campaigns that are not performing as expected
  • Manage campaigns so that they are editorially strong and optimized to achieve desired results
  • Analyze relevant performance metrics and report actionable insights to internal team


  • Bachelor’s degree preferred
  • Minimum 1-2 years’ experience in paid social media management
  • Understanding of analytics tools such as Google Analytics and Facebook Ads Manager
  • Understanding of omnichannel digital marketing
  • Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc)
  • Strong written and verbal communication skills
  • Ability to multitask in a fast-paced environment
  • Passionate about quickly evolving digital/social media environment with a strong point of view to share with clients and colleagues



Part-time hours/project basis

Flexible hours 


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