Job description
Timing: April/MayDuration: Ongoing full-time
Hours per week: 40+
Location: Boulder (hybrid onsite 2 days/week, Tues/Thurs)
Salary: $70-85K DOE + up to 20% bonus potential
One of our consumer goods clients is looking for a Social Media Manager to join their team for an exciting all-new role leading social media initiatives.
The Social Media Manager will help lead planning and execution for impactful social media campaigns and content that resonates with the brand's audience; showcasing the brand's unique voice/vision, and nurturing the brand's global community.
This Social Media Manager must be well-versed in social media marketing tactics and best practices, able to balance the role of strategy, content creation/production, and campaign management.
Ideal Social Media Manager candidates will have:
- BA/BS degree in Marketing, Communications, or a related field, or equivalent practical experience.
- At least 3-5 years experience in a Social Media or related role, preferably within the consumer products or tech industry.
- Fully proficient with MS Office, Google Drive
- Familiarity with Adobe CC, Canva, and relevant content creation/design tools
- Demonstrated ability in social copywriting and content creation.
- Experience with social media management tools.
- Culturally savvy, with a keen understanding of trends and conversations relevant to our target demographic.
- An excellent communicator and storyteller, capable of crafting compelling messages and content for a variety of audiences.
- A team player who thrives in collaborative environments and is comfortable working with cross-functional and international teams.
- Experienced in content creation, with a portfolio that includes photo and video production for social media.
- Well-connected within the digital influencer and content creator community, with a track record of building productive partnerships.
Job Responsibilities:
- Develop and execute platform-specific social media strategies focusing on Instagram, TikTok, LinkedIn, and YouTube to enhance our brand presence and engagement.
- Collaborate closely with the marketing team to integrate social-first content into our quarterly marketing campaigns, supporting product launches, brand activations, and cultural engagements.
- Manage the daily social media calendar, ensuring all content is compelling, timely, and aligned with our brand goals.
- Produce and oversee engaging multimedia content, including coordinating photo and video shoots in-house, to support our social media initiatives.
- Forge and maintain relationships with digital content creators, influencers, and tastemakers within our key interest areas of style, sustainability, and tech innovation.
- Analyze competitor activity and social media trends to establish best practices and inform content strategy across teams.
- Monitor and report on social media performance, leveraging insights to drive continuous improvement and innovation in our social strategies.
*Hybrid onsite required (2 days/week)
**Full benefits including medical/dental/vision, 401K, PTO, etc.
